Véronique Pouillard – författare

This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability.The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.

The time span covered by The Routledge History of Fashion and Dress starts in the nineteenth century, with the aftermath of the consumers’ revolution, and reaches all the way to the present. The fashion and garment industries have been international from the beginning and, as such, this volume looks at the history of fashion and dress through the lenses of both international and global history. Because fashion is also a multifaceted subject with humanagency at its core, at the confluence of thematerial (fabrics, clothing, dyes, tools, and machines) and the immaterial (savoir-faire, identities, images, and brands), this volume adopts a transdisciplinary perspective, opening its pages to researchers from a variety of complementary fields.The chapters in this volume are organized based on their relationship to five fields of study: economics and commerce, politics, business, identities, and historical sources.Paying particular attention to change, the book goes beyond the great fashion capitals and well-known fashion centers and points to the broader geographies of fashion. Particular geographical areas focus on the emergence of new fashion systems and business models, whether they be in Sweden, Bangladesh, or Spain, or on the African continent, considered to be the “new frontier” of the industry.Covering myriad aspects of the subject this is the perfect companion for all those interested in history of dress and fashion in the modern world.

An innovative history of the fashion industry, focusing on the connections between Paris and New York, art and finance, and design and manufacturing.Fashion is one of the most dynamic industries in the world, with an annual retail value of $3 trillion and globally recognized icons like Coco Chanel, Christian Dior, and Yves Saint Laurent. How did this industry generate such economic and symbolic capital?Focusing on the roles of entrepreneurs, designers, and institutions in fashion’s two most important twentieth-century centers, Paris to New York tells the history of the industry as a negotiation between art and commerce. In the late nineteenth century, Paris-based firms set the tone for a global fashion culture nurtured by artistic visionaries. In the burgeoning New York industry, however, the focus was on mass production. American buyers, trend scouts, and designers crossed the Atlantic to attend couture openings, where they were inspired by, and often accused of counterfeiting, designs made in Paris. For their part, Paris couturiers traveled to New York to understand what American consumers wanted and to make deals with local manufacturers for whom they designed exclusive garments and accessories. The cooperation and competition between the two continents transformed the fashion industry in the early and mid-twentieth century, producing a hybrid of art and commodity.Véronique Pouillard shows how the Paris–New York connection gave way in the 1960s to a network of widely distributed design and manufacturing centers. Since then, fashion has diversified. Tastes are no longer set by elites alone, but come from the street and from countercultures, and the business of fashion has transformed into a global enterprise.

The time span covered by The Routledge History of Fashion and Dress starts in the nineteenth century, with the aftermath of the consumers’ revolution, and reaches all the way to the present. The fashion and garment industries have been international from the beginning and, as such, this volume looks at the history of fashion and dress through the lenses of both international and global history. Because fashion is also a multifaceted subject with humanagency at its core, at the confluence of thematerial (fabrics, clothing, dyes, tools, and machines) and the immaterial (savoir-faire, identities, images, and brands), this volume adopts a transdisciplinary perspective, opening its pages to researchers from a variety of complementary fields.The chapters in this volume are organized based on their relationship to five fields of study: economics and commerce, politics, business, identities, and historical sources.Paying particular attention to change, the book goes beyond the great fashion capitals and well-known fashion centers and points to the broader geographies of fashion. Particular geographical areas focus on the emergence of new fashion systems and business models, whether they be in Sweden, Bangladesh, or Spain, or on the African continent, considered to be the “new frontier” of the industry.Covering myriad aspects of the subject this is the perfect companion for all those interested in history of dress and fashion in the modern world.

Colonial Intellectual Property: The Case of the Congo examines the implementation of the Belgian system of intellectual property in the Congo. For the colonized people, some realms of colonial intellectual property such as patents remained closed for a long time, and other domains opened possibilities for participation, such as copyrights. Based on research in unpublished archives in the Democratic Republic of the Congo and in Belgium, this book is the first to trace the history of intellectual property in the Congo, following a chronological and thematic structure.The first chapter focuses on the implementation of the patent system in colonial Congo and examines the activity of international entrepreneurs who considered patent-taking as an investment in a coercive colonial regime. Chapter two turns to trademarks, and examines both the sociology of entrepreneurs, and the use of stereotypes in brand images. Chapter three further examines the issue of geographical indications of origins, as well as design registration and the place of the commons. Copyrights are the main theme of chapter four. During the postwar era, a group of Congolese musicians exercised their rights in the management of their intellectual property dues. They worked in partnership with the Kinshasa branch of a Belgian collective management society, until they founded in 1959 the SACO, Société des Auteurs congolais. Chapter 5 then turns to the decolonization, during which the Democratic Republic of the Congo became an independent voice in the international associations for intellectual property.This book will appeal to all those interested in the history of colonialism in Africa.

The period since 1945 has been a transformative era for the fashion industry. Over the course of seventy years, the fashion world has moved from celebrating the craftsmanship of haute couture to revelling in ever-changing fast-fashion. This volume examines the transition from the old system to the new in a series of case studies grouped around three major themes. Part I focuses on Paris as a creative hub, aiming to understand how the birthplace of haute couture adapted to late-twentieth-century developments. Part II considers the retailer’s role in shaping taste, responding to consumer expectations and disseminating fashion merchandise. Part III looks to alternative visions of the European fashion system that have appeared in unexpected places. The volume is highly interdisciplinary, covering design history, cultural anthropology, ethnography, management studies and the cultural history of business.