Inbunden, Engelska, 2022
The Oxford Handbook of Luxury Business
Av Pierre-Yves Donzé, Véronique Pouillard, Joanne Roberts
2429 kr
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Beskrivning
This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability.The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.
Produktinformation
- Utgivningsdatum: 2022-04-27
- Mått: 254 x 183 x 45 mm
- Vikt: 1 225 g
- Format: Inbunden
- Språk: Engelska
- Serie: Oxford Handbooks
- Antal sidor: 656
- Förlag: OUP USA
- ISBN: 9780190932220
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