Victoria Wells – författare

This book provides contemporary perspectives on marketing management with regards to drinking behaviour, drinking spaces and places, brewing, product development and inclusion. Globally, approximately one in three people (32.5%) drink alcohol equating to roughly 2.4 billion people. Behind this consumption, there are a range of brewers, distillers and winemakers who produce alcohol and suppliers and retailers of various types who bring the product to the consumer. Marketing management, advertising, communications and consumer behaviours play a role in the brewing, distribution and drinking of alcohol across different contexts.

The chapters in this volume examine patterns of drinking, followed by an assessment of the role and style of drinking in different contexts, both commercial (the pub, bar, off licence) and personal (the home). The role of collaborative marketing practices is highlighted as well as the important role of product development especially related to no and low-alcohol products and increased moderation of drinking. The book also covers the area of inclusion, in terms of gender within the beer scene. Finally, the book offers a perspective from brewers and publicans and their contemporary struggles and hopes for the future.

This comprehensive resource is designed for students, professionals, practitioners and researchers in consumer behavior, marketing management, consumer psychology, hospitality and tourism studies, business strategy and social sciences.

The chapters in this book were originally published as a special issue of Journal of Marketing Management.

This book provides contemporary perspectives on marketing management with regards to drinking behaviour, drinking spaces and places, brewing, product development and inclusion. Globally, approximately one in three people (32.5%) drink alcohol equating to roughly 2.4 billion people. Behind this consumption, there are a range of brewers, distillers and winemakers who produce alcohol and suppliers and retailers of various types who bring the product to the consumer. Marketing management, advertising, communications and consumer behaviours play a role in the brewing, distribution and drinking of alcohol across different contexts.

The chapters in this volume examine patterns of drinking, followed by an assessment of the role and style of drinking in different contexts, both commercial (the pub, bar, off licence) and personal (the home). The role of collaborative marketing practices is highlighted as well as the important role of product development especially related to no and low-alcohol products and increased moderation of drinking. The book also covers the area of inclusion, in terms of gender within the beer scene. Finally, the book offers a perspective from brewers and publicans and their contemporary struggles and hopes for the future.

This comprehensive resource is designed for students, professionals, practitioners and researchers in consumer behavior, marketing management, consumer psychology, hospitality and tourism studies, business strategy and social sciences.

The chapters in this book were originally published as a special issue of Journal of Marketing Management.

The Research Handbook on Employee Pro-Environmental Behaviour brings contributions that consolidate existing research in the field as well as adding new insights from organisational psychology, human resource management and social marketing. Drawing on studies from across the methodological spectrum, this Handbook covers a broad range of topics from the antecedents and consequences of employee pro-environmental behaviour to ways in which employers can encourage pro-environmental behaviour.

This Handbook will be an invaluable tool for those engaged in research in employee environmental behaviour and sustainability. It will be especially useful for postgraduate students of environmental employee behaviour as well as environmental consultants and practitioners seeking to gain an understanding of employee behaviour.

Contributors include: B. Asfar, N. Ashkanasy, W. Binney, M. Bissing-Olson, F. Bowen, P. Bradley, L. Brennan, J. Callewaert, Y.H. Cheung, C. Ciocirlan, M. Davis, S. Dilchert, C. Dutra, P. Endrejat, S. Fudge, B. Gatersleben, D. Gregory-Smith, A. Güntner, R. Hahn, S. Kauffeld, R. Klein, F. Klonek, M. Leach, A. Leung, S. Lockrey, D. Manika, R. Marans, N. Murtagh, T. Norton, D. Ones, F. Ostertag, P. Paillé, S. Parker, A. Ruepert, S. Russell, I. Shah, A. Shahjahan, W. Staples, L. Steg, T. Tudor, D. Uzzell, C. Verfuerth, K. Verghese, V. Wells, B. Wiernik, L. Yang, H. Zacher