Danae Manika - Böcker

This cutting-edge text brings together a diverse range of scholars and practitioners to examine how digital has become the default space for advertising— in practice, communication, and commercial process.Providing a wide-ranging and multi-disciplinary account of a complex contemporary moment for promotional communications, Digital Advertising Evolution charts recent and profound shifts in the advertising industry’s working models and assumptions about media, audience, data, research, consumer practices, and modes of persuasive promotional communication. Innovations and new advertising formats, including programmatic ads, AI, advergames, memes, branded content, and influencers, have transformed and reframed advertising theories and practices for a new generation. Contributions examine major technological and cultural shifts in the advertising field, considering how platforms have provoked a paradigm shift in the character and conceptual framework defining advertising. This thorough analysis of the field critically explores key concepts, genres, campaigns, history, academic theories, and major actors, as well as governance, regulation, and ethics to provide a complete picture of the current state of the industry. Written for a global readership, Digital Advertising Evolution is ideal for advanced students and researchers of digital advertising and promotional cultures. It will also be of interest to professionals seeking to reflect on the changing industry.

As the importance of corporate social responsibility grows, especially environmental responsibility, it is imperative to acknowledge the impact of the individual on a company's environmental performance. Given that individuals spend much of their day in the workplace, it is crucial to understand both their behaviours and the potential impact they can have on the company's environmental performance and the environment. Bringing together leading academics from various research fields, this Handbook examines the features and challenges within the area of employee pro-environmental behaviour.The Research Handbook on Employee Pro-Environmental Behaviour brings contributions that consolidate existing research in the field as well as adding new insights from organisational psychology, human resource management and social marketing. Drawing on studies from across the methodological spectrum, this Handbook covers a broad range of topics from the antecedents and consequences of employee pro-environmental behaviour to ways in which employers can encourage pro-environmental behaviour.This Handbook will be an invaluable tool for those engaged in research in employee environmental behaviour and sustainability. It will be especially useful for postgraduate students of environmental employee behaviour as well as environmental consultants and practitioners seeking to gain an understanding of employee behaviour.Contributors include: B. Asfar, N. Ashkanasy, W. Binney, M. Bissing-Olson, F. Bowen, P. Bradley, L. Brennan, J. Callewaert, Y.H. Cheung, C. Ciocirlan, M. Davis, S. Dilchert, C. Dutra, P. Endrejat, S. Fudge, B. Gatersleben, D. Gregory-Smith, A. Güntner, R. Hahn, S. Kauffeld, R. Klein, F. Klonek, M. Leach, A. Leung, S. Lockrey, D. Manika, R. Marans, N. Murtagh, T. Norton, D. Ones, F. Ostertag, P. Paillé, S. Parker, A. Ruepert, S. Russell, I. Shah, A. Shahjahan, W. Staples, L. Steg, T. Tudor, D. Uzzell, C. Verfuerth, K. Verghese, V. Wells, B. Wiernik, L. Yang, H. Zacher