Vijay Mahajan – författare
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9 produkter
Africa Rising
How 900 Million African Consumers Offer More Than You Think
Av Vijay Mahajan, Robert Gunther
2008
278 kr
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With more than 900 million consumers, the continent of Africa is one of the world’s fastest growing markets. In Africa Rising , renowned global business consultant Vijay Mahajan reveals this remarkable marketplace as a continent with massive needs and surprising buying power. Crossing thousands of …
Digital Marketing
Global Strategies from the World''s Leading Experts
Av Vijay Mahajan, Yoram (Jerry) Wind
E-bok, 2002
468 kr
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The first in a series of books from Wharton''s prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top …
Digital Marketing
Global Strategies from the World's Leading Experts
Av Yoram (Jerry) Wind, Vijay Mahajan
Häftad, 2001
385 kr
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The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top …
New-Product Diffusion Models
Av Vijay Mahajan, Eitan Muller m. fl.
Inbunden, 2000
2249 kr
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Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. Due to the enormous complexity of such factors, it is not surprising that product failure rates are …
Models for Innovation Diffusion
Av Vijay Mahajan, Robert A. Peterson m. fl.
Häftad, 1985
452 kr
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Presents a powerful set of techniques for investigating the temporal diffusion process of any innovation. In addition, this volume outlines several widely used diffusion models and suggests their appropriate applications.
Arab World Unbound
Tapping into the Power of 350 Million Consumers
Inbunden, 2012
316 kr
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An expert's guide to exploring business opportunities in the burgeoning Arab marketplace This groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the ninth-largest economy in the world. Based on the author's …
Arab World Unbound
Tapping into the Power of 350 Million Consumers
E-bok, 2012
391 kr
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An expert''s guide to exploring business opportunities in the burgeoning Arab marketplace This groundbreaking book reveals the myriad opportunities presented by the Arab World''s market of 350 million consumers, who collectively wield the ninth-largest economy in the world. Based on the author''s …
Arab World Unbound
Tapping into the Power of 350 Million Consumers
E-bok, 2012
391 kr
Lägg i varukorg
An expert''s guide to exploring business opportunities in the burgeoning Arab marketplace This groundbreaking book reveals the myriad opportunities presented by the Arab World''s market of 350 million consumers, who collectively wield the ninth-largest economy in the world. Based on the author''s …
New-Product Diffusion Models
Av Vijay Mahajan, Eitan Muller m. fl.
Häftad, 2011
2249 kr
Lägg i varukorg
Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. Due to the enormous complexity of such factors, it is not surprising that product failure rates are …
