Virginie Gauthier – författare

Seminar paper from the year 2002 in the subject Law - European and International Law, Intellectual Properties, grade: 9/10, Hogeschool Zeeland (Law/Recht), course: European Law, language: English, abstract: With the European Union and the growing importance of Media, itis quite obvious to think of a European Channel, which could bringdifferent European cultures, interests and peoples together. Asone can look at this complex topic from many different angles, wewould like to divide our work into three parts in order to make it asstructured and as understandable as possible. The first part consists of guidelines, regulations and restrictions bythe European Union, discussing the different interest of theEuropean Union and the individual Member States concerningmedia issues. In the second part we introduce two former European TV projects,which failed because of several problems, such as culturaldifferences. Finally we focus on ARTE, the Franco-German corporation, whichis an example of cross-cultural communication within Europe bycreating a European cultural channel. We give a short overviewand discuss the difficulties, which can rise because of interculturaldifferences. Throughout the paper we try to get to an answer whetherEuropean TV is an Opportunity or an Illusion?

Seminar paper from the year 2002 in the subject Economics - Industrial Economics, grade: 8/10, Hogeschool Zeeland (Commercial Economics), course: Industrial Economics, language: English, abstract: "e;Always Coca-Cola"e; who does not know this catch phrase? Advertising largelyinfluences the consumer behaviour. The aim of advertising is to push the consumerto buy and for companies it is a good way to increase their benefits and to have awell-known brand name. The advertising debate deals with the way of seeingadvertising: as a mean of persuasion or as a mean of information?At first, we would analyse the meaning of advertising within the advertising debatepart. Moreover, we will focus on the French and German advertising market. At last, we would compare, the different ways of Advertising in France and Germanyof the product Danone Actimel. I.1. What is Advertising?There are different views: for some economists, it is a waste of money, for others, it isreally important for the market economy. Advertising is useful when the potential market is important. There are different kindsof advertising: [...] The three goals of advertising are:- to introduce a product on the market,- to compare a product with another by highlighting this one,- to inform the consumers. Advertising is not the only way to promote a product; there are also other means asemploying more salesmen, improving the packaging, extending the wholesale andincreasing the margins. If you look at the table below, you can see that USA and UKare spending much more money on advertising than the other countries. [...]