European Television: Opportunity or Illusion?

Seminar paper from the year 2002 in the subject Law - European and International Law, Intellectual Properties, grade: 9/10, Hogeschool Zeeland (Law/Recht), course: European Law, language: English, abstract: With the European Union and the growing importance of Media, itis quite obvious to think of a European Channel, which could bringdifferent European cultures, interests and peoples together. Asone can look at this complex topic from many different angles, wewould like to divide our work into three parts in order to make it asstructured and as understandable as possible. The first part consists of guidelines, regulations and restrictions bythe European Union, discussing the different interest of theEuropean Union and the individual Member States concerningmedia issues. In the second part we introduce two former European TV projects,which failed because of several problems, such as culturaldifferences. Finally we focus on ARTE, the Franco-German corporation, whichis an example of cross-cultural communication within Europe bycreating a European cultural channel. We give a short overviewand discuss the difficulties, which can rise because of interculturaldifferences. Throughout the paper we try to get to an answer whetherEuropean TV is an Opportunity or an Illusion?