Good Practice Guide – serie

Offers an overview of how best to approach the marketing of an architectural practice. This book includes topics ranging from defining a marketing strategy that meets your individual needs and budget, to creating a corporate identity, PR, advertising, and making successful award entries.

How do you obtain permission? How can you satisfactorily tackle objections? How can you convince planning officers of the value of your work? Drawing on substantial experience from both applicant and local planning authority perspectives, this book provides tactics and practical steps to help architects secure early validation of applications and successful outcomes. It’s a practical guide to understanding the planning system and maximizing the potential for successful outcomes. Readers will develop a greater understanding of the principles that are vital in the preparation and negotiation of applications against the very complex detail of regulatoryarrangements.

Professionalism is not automatic with qualification. It is decided by the manner in which you carry out your professional life – the conduct and qualities that you bring to your role. In architecture, it isfounded on the principles of honesty, integrity and competence, and a concern for the environment and others.As a trusted expert, it is essential that you gain respect for your skills and knowledge while maintaining veracity and transparency in your relationships and dealings with clients, end users, design and construction professionals and the wider public.With a focus on professional judgement, this book is a personal guide on how to be a self-aware and successful practitioner, aspiring to best practice.It will give you the confidence to createmeaningful industry connections and handle contractual disputes, insurance and negligence claims while maintaining a high standard of conduct.By paying attention to business planning, financial processes, good management and effective communication, it will help you to protect your practice’s reputation and increase profitability and cashflow. Ultimately, it will enable you to not only avoid professional pitfalls but tobenefit from positive working relationships.