Rhetoric & Public Affairs – serie

The end of the Cold War encourages new perspectives on international relations. Beer and Hariman provide a comprehensive set of essays that challenge and reinterpret the tradition of realism which has dominated the thinking of academics and foreign policy makers. Post-Realism: The Rhetorical Turn in International Relations systematically discusses the major realist writers of the Post-War era, the foundational concepts of international politics, and representative case studies of foreign policy discourse.These essays demonstrate how realism operates rhetorically and point the way toward a richer understanding of world politics.

The mass media and religious groups in America regularly argue about news bias, sex and violence on television, movie censorship, advertiser boycotts, broadcast and film content rating systems, government regulation of the media, the role of mass evangelism in a democracy, and many other issues. In the United States the major disputes between religion and the media usually have involved Christian churches or parachurch ministries, on the one hand, and the so-called secular media, on the other. Often the Christian Right locks horns with supposedly liberal Eastern media elite and Hollywood entertainment companies. When a major Protestant denomination calls for an economic boycott of Disney, the resulting news reports suggest business as usual in the tensions between faith groups and media empires.Schultze demonstrates how religion and the media in America have borrowed each other’s rhetoric. In the process, they have also helped to keep each other honest, pointing out respective foibles and pretensions. Christian media have offered the public as well as religious tribes some of the best media criticism— better than most of the media criticism produced by mainstream media themselves. Meanwhile, mainstream media have rightly taken particular churches to task for misdeeds as well as offered some surprisingly good depictions of religious life.The tension between Christian groups and the media in America ultimately is a good thing that can serve the interest of democratic life. As Alexis de Tocqueville discovered in the 1830s, American Christianity can foster the “habits of the heart” that ward off the antisocial acids of radical individualism. And, as John Dewey argued a century later, the media offer some of our best hopes for maintaining a public life in the face of the religious tribalism that can erode democracy from within. Mainstream media and Christianity will always be at odds in a democracy. That is exactly the way it should be for the good of each one.

Few figures haunt the collective American psyche like Malcolm X. Hoodlum, convict, convert, prophet, nationalist, and martyr, Malcolm’s life spans the Civil Rights era like an index of America’s racial anxiety. Dozens of books and hundreds of articles have analyzed his life, his work, and the various ways that his image has been appropriated by American culture. Not much has been done, however, to analyze his speeches. This would be a glaring omission in the body of scholarship about almost any public figure, but is especially troubling with regard to Malcolm X. His legacy does not consist of marches preserved on newsreels, legislation passed by Congress, or holidays observed by the state; his legacy consists almost exclusively of his words. Malcolm X, like any orator, did not fashion his discourse in a vacuum but worked within and modified modes fashioned by his predecessors. Malcolm X: Inventing Radical Judgment begins by exploring the interpretive strategies presented in key texts from the history of African American protest, establishing a spectrum against which Malcolm’s oratory can be assessed. The texts of speeches that Malcolm delivered while he was a minister for the Nation of Islam and the texts of speeches and statements he made after he left the Nation are analyzed carefully to discern the strategies of interpretation and judgment that he enacted and fostered in his audiences. Finally, this radical judgment, presented in and through Malcolm’s public discourse, is re-contextualized by using three disparate theoretical approaches. The purpose of this triangulation is not to contain the rhetoric of Malcolm X within the limitations of these vocabularies, but rather to show that the changing potential of Malcolm’s rhetoric lies, in part, in its iconoclastic refusal to be constrained by definitive boundaries.

At the turn of the twentieth century, no other public intellectual was as celebrated in America as the influential philosopher and psychologist William James. Sought after around the country, James developed his ideas in lecture halls and via essays and books intended for general audiences. Reaching out to and connecting with these audiences was crucial to James—so crucial that in 1903 he identified “popular statement,” or speaking and writing in a way that animated the thought of popular audiences, as the “highest form of art.” Paul Stob’s thought-provoking history traces James’s art of popular statement through pivotal lectures, essays, and books, including his 1878 lectures in Baltimore and Boston, “Talks to Teachers on Psychology,” “The Varieties of Religious Experience,” and “Pragmatism.” The book explores James’s unique approach to public address, which involved crafting lectures in science, religion, and philosophy around ordinary people and their experiences. With democratic bravado, James confronted those who had accumulated power through various systems of academic and professional authority, and argued that intellectual power should be returned to the people. Stob argues that James gave those he addressed a central role in the pursuit of knowledge and fostered in them a new intellectual curiosity unlike few scholars before or since.

No modern president has had as much influence on American national politics as Franklin D. Roosevelt. During FDR’s administration, power shifted from states and localities to the federal government; within the federal government it shifted from Congress to the president; and internationally, it moved from Europe to the United States. All of these changes required significant effort on the part of the president, who triumphed over fierce opposition and succeeded in remaking the American political system in ways that continue to shape our politics today. Using the metaphor of the good neighbor, Mary E. Stuckey examines the persuasive work that took place to authorize these changes. Through the metaphor, FDR’s administration can be better understood: his emphasis on communal values; the importance of national mobilization in domestic as well as foreign affairs in defense of those values; his use of what he considered a particularly democratic approach to public communication; his treatment of friends and his delineation of enemies; and finally, the ways in which he used this rhetoric to broaden his neighborhood from the limits of the United States to encompass the entire world, laying the groundwork for American ideological dominance in the post–World War II era.

“The frontier of science” is a metaphor that has become ubiquitous in American rhetoric, from its first appearance in the public address of early twentieth-century American intellectuals and politicians who aligned a mythic national identity with scientific research, to its more recent use in scientists’ arguments in favor of increased research funding. Here, Leah Ceccarelli explores what is selected and what is deflected when this metaphor is deployed, its effects on those who use it, and what rhetorical moves are made by those who try to counter its appeal. In her research, Ceccarelli discovers that “the frontier of science” evokes a scientist who is typically male, a risk taker, an adventurous loner—someone separated from a public that both envies and distrusts him, with a manifest destiny to penetrate the unknown. It conjures a competitive desire to claim the riches of a new territory before others can do the same. Closely reading the public address of scientists and politicians and the reception of their audiences, this book shows how the frontier of science metaphor constrains American speakers, helping to guide the ends of scientific research in particular ways and sometimes blocking scientists from attaining the very goals they set out to achieve.

Creating Conservatism charts the vital role of canonical post–World War II (1945–1964) books in generating, guiding, and sustaining conservatism as a political force in the United States. Dedicated conservatives have argued for decades that the conservative movement was a product of print, rather than a march, a protest, or a pivotal moment of persecution. The Road to Serfdom, Ideas Have Consequences, Witness, The Conservative Mind, God and Man at Yale, The Conscience of a Conservative, and other mid-century texts became influential not only among conservative office-holders, office-seekers, and well-heeled donors but also at dinner tables, school board meetings, and neighborhood reading groups. These books are remarkable both because they enumerated conservative political positions and because their memorable language demonstrated how to take those positions—functioning, in essence, as debate handbooks. Taking an expansive approach, the author documents the wide influence of the conservative canon on traditionalist and libertarian conservatives. By exploring the varied uses to which each founding text has been put from the Cold War to the culture wars, Creating Conservatism generates original insights about the struggle over what it means to think and speak conservatively in America.

Christian Fundamentalism is a doctrine and a discourse in tension. Fundamentalists describe themselves as both marginal and a majority. They announce the imminent end of the world while building massive megachurches and political lobbying organizations. They speak of the need for purity and separation from the outside world while continually innovating in their search for more effective and persuasive ways to communicate with and convert outsiders. To many outsiders, Fundamentalist speech seems contradictory, irrational, intolerant, and dangerously antidemocratic. To understand the complexity of Fundamentalism, we have to look inside the tensions and the paradoxes. We have to take seriously the ways in which Fundamentalists describe themselves to themselves, and to do that, we must begin by exploring the central role of “the church” in Fundamentalist rhetoric and politics. Drawing on five fascinating case studies, Superchurch blends a complex yet readable treatment of rhetorical and political theory with a sophisticated approach to Fundamentalism that neither dismisses its appeal nor glosses over its irresolvable tensions. Edwards challenges theories of rhetoric, counterpublics, deliberation, and civility while offering critical new insights into the evolution and continuing influence of one of the most significant cultural and political movements of the past century.

Standing as the world’s two largest economies, marshaling the most imposing armies on earth, holding enormous stockpiles of nuclear weapons, consuming a majority share of the planet’s natural resources, and serving as the media generators and health care providers for billions of consumers around the globe, the United States and China are positioned to influence notions of democracy, nationalism, citizenship, human rights, environmental priorities, and public health for the foreseeable future. These broad issues are addressed as questions about communication—about how our two nations envision each other and how our interlinked imaginaries create both opportunities and obstacles for greater understanding and strengthened relations. Accordingly, this book provides in-depth communication-based analyses of how U.S. and Chinese officials, scholars, and activists configure each other, portray the relations between the two nations, and depict their shared and competing interests. As a first step toward building a new understanding between one another, Imagining China tackles the complicated question of how Americans, Chinese, and their respective allies imagine themselves enmeshed in nations, old rivalries, and emerging partnerships, while simultaneously meditating on the powers and limits of nationalism in our age of globalization.

The first serious study of his discourse in nearly a quarter century, John F. Kennedy and the Liberal Persuasion examines the major speeches of Kennedy’s presidency, from his famed but controversial inaugural address to his belated but powerful demand for civil rights. It argues that his eloquence flowed from his capacity to imagine anew the American liberal tradition—Kennedy insisted on the intrinsic moral worth of each person, and his language sought to make that ideal real in public life. This book focuses on that language and argues that presidential words matter. Kennedy’s legacy rests in no small part on his rhetoric, and here Murphy maintains that Kennedy’s words made him a most consequential president. By grounding the study of these speeches both in the texts themselves and in their broader linguistic and historical contexts, the book draws a new portrait of President Kennedy, one that not only recognizes his rhetorical artistry but also places him in the midst of public debates with antagonists and allies, including Dwight Eisenhower, Barry Goldwater, Richard Russell, James Baldwin, Martin Luther King Jr., and Robert Kennedy. Ultimately this book demonstrates how Kennedy’s liberal persuasion defined the era in which he lived and offers a powerful model for Americans today.

The Origins of Bioethics argues that what we remember from the history of medicine and how we remember it are consequential for the identities of doctors, researchers, and patients in the present day. Remembering when medicine went wrong calls people to account for the injustices inflicted on vulnerable communities across the twentieth century in the name of medicine, but the very groups empowered to create memorials to these events often have a vested interest in minimizing their culpability for them. Sometimes these groups bury this past and forget events when medical research harmed those it was supposed to help. The call to bioethical memory then conflicts with a desire for “minimal remembrance” on the part of institutions and governments. The Origins of Bioethics charts this tension between bioethical memory and minimal remembrance across three cases—the Tuskegee Syphilis Study, the Willowbrook Hepatitis Study, and the Cincinnati Whole Body Radiation Study—that highlight the shift from robust bioethical memory to minimal remembrance to forgetting.

The second Red Scare was a charade orchestrated by a tyrant with the express goal of undermining the New Deal—so argues Stephen M. Underhill in this hard-hitting analysis of J. Edgar Hoover’s rhetorical agency. Drawing on Classification 94, a vast trove of recently declassified records that documents the longtime FBI director’s domestic propaganda campaigns in the mid-twentieth century, Underhill shows that Hoover used the growing power of his office to subvert the presidencies of Franklin D. Roosevelt and Harry S. Truman and redirect the trajectory of U.S. culture away from social democracy toward a toxic brand of neoliberalism. He did so with help from Republicans who opposed organized labor and Southern Democrats who supported Jim Crow in what is arguably the most culturally significant documented political conspiracy in U.S. history, a wholesale domestic propaganda program that brainwashed Americans and remade their politics. Hoover also forged ties with the powerful fascist leaders of the period to promote his own political ambitions. All the while, as a love letter to Clyde Tolson still preserved in Hoover’s papers attests, he strove to pass for straight while promoting a culture that demonized same-sex love. The erosion of democratic traditions Hoover fostered continues to haunt Americans today.

In response to denunciations of populism as undemocratic and anti-intellectual, Intellectual Populism argues that populism has contributed to a distinct and democratic intellectual tradition in which ordinary people assume leading roles in the pursuit of knowledge. Focusing on the Gilded Age and Progressive Era, the decades that saw the birth of populism in the United States, this book uses case studies of certain intellectual figures to trace the key rhetorical appeals that proved capable of resisting the status quo and building alternative communities of inquiry. As this book shows, Robert Ingersoll (1833–1899), Mary Baker Eddy (1821–1910), Thomas Davidson (1840–1900), Booker T. Washington (1856–1915), and Zitkála-Šá (1876–1938) deployed populist rhetoric to rally ordinary people as thinkers in new intellectual efforts. Through these case studies, Intellectual Populism demonstrates how orators and advocates can channel the frustrations and energies of the American people toward productive, democratic, intellectual ends.

Decades before white women won the right to vote throughout the United States, they first secured that right in its Western region—beginning in Wyoming in 1869. Many scholars have studied why and how the Western states enfranchised women before the Eastern ones; this book instead examines the influence of the West on the national US suffrage movement. As the campaign for woman suffrage intensified, US suffragists often invoked the West in their verbal, visual, and embodied advocacy. In deploying this region as a persuasive resource, they challenged the traditional meanings of the West and East, thus gaining additional persuasive strategies. Tiffany Lewis’s analysis of the public discourse, images, and performances of suffragists and their opponents shows that the West played a pivotal role in the successful campaign for white women’s enfranchisement that culminated in 1920. In addition to offering a history of this political movement’s rhetorical strategy, Lewis illustrates the usefulness of region in protest—the way social movements can tactically employ region to motivate social change.

Ending a war, as Fred Charles Iklé wrote, poses a much greater challenge than beginning one. In addition to issues related to battle tactics, prisoners of war, diplomatic relations, and cease-fire negotiations, ending war involves domestic political calculations. Balancing the tides of public opinion versus policy needs poses a deep and enduring problem for presidents. In a first-of-its-kind study, Resowing the Seeds of War explains how Presidents Truman, Eisenhower, Nixon, and Obama managed the political, policy, and bureaucratic challenges that arise at the end of war via a series of rhetorical choices that reframe, modify, or unravel depictions of national enemies, the cause of the conflict, and the stakes for the nation and world. This end-of-war rhetoric justifies ending hostilities, rationalizes postwar national policy, argues for the construction of postwar security arrangements, and often sustains public support for massive financial investment in reconstruction. By tracking presidential manipulations of savage imagery from World War II to the War on Terror, this book concludes that even as metaphoric reframing facilitates exit from conflict, it incurs unexpected consequences that make national involvement in the next conflict more likely.

In the early 2010s electoral disputes in Ghana garnered global attention and raised questions concerning the nature and future of democratic practice in postcolonial countries. In Deliberating Ghana: Postcolonial Rhetorics, Culture, and Democracy Stephen Kwame Dadugblor examines these disputes as they unfolded in Ghana’s Supreme Court and in the public domain. Reading a diverse set of materials including courtroom discourse, social media artifacts, documentaries, parliamentary records, and op-eds, Dadugblor theorizes a cultural imaginaries orientation as a viable approach for understanding and decolonizing knowledge of democratic practice frequently tethered to Western epistemologies and conceptions. Organized around four key ideas about deliberation—the notion of speech, the utility of genre, the promises and perils of digital political participation, and the politics of memory—Deliberating Ghana situates rhetorical studies of democracy within African epistemologies, calling attention to how centering the postcolony can contribute to moving beyond well-worn binaries of West/non-West in studies of rhetoric, democracy, and deliberation, and toward decolonial possibilities. It offers fresh perspectives on foregrounding a society’s indigenous knowledge and the messiness of its socio-political and rhetorical traditions to intervene in debates about the politics of knowledge production.

Executing Democracy: Capital Punishment & the Making of America, 1683-1807 is the first volume of a rhetorical history of public debates about crime, violence, and capital punishment in America. This examination begins in 1683, when William Penn first struggled to govern the rowdy indentured servants of Philadelphia, and continues up until 1807, when the Federalists sought to impose law-and-order upon the New Republic. This volume offers a lively historical overview of how crime, violence, and capital punishment influenced the settling of the New World, the American Revolution, and the frantic post-war political scrambling to establish norms that would govern the new republic. By presenting a macro-historical overview, and by filling the arguments with voices from different political camps and communicative genres, Hartnett provides readers with fresh perspectives for understanding the centrality of public debates about capital punishment to the history of American democracy.