John M. Murphy - Böcker

Brands are among the most valuable assets of most of today's corporations. Brand names are the lingua franca of commerce. Branding is all about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively. It combines the practical experience of marketing executives, trade mark lawyers, designers, advertising agents and others. It provides an international perspective on branding and is the first, authoritative book written on this increasingly important subject.

The Routledge Handbook of Contemporary English Pronunciation provides a comprehensive survey of this field covering both theoretical and practical perspectives on pronunciation. In 35 chapters contributed by leading scholars from around the world, this Handbook examines: linguistic and historical background of sound systems and theoretical issues linked to sound changes;pronunciation acquisition and factors related to speech production;pronunciation research and applications to second language pronunciation;the link between pronunciation and other language skills including perception and other socio-cultural factors;pronunciation and its relation to World Englishes. The Routledge Handbook of Contemporary English Pronunciation will be essential reading for anyone with an interest in pronunciation.

The Routledge Handbook of Contemporary English Pronunciation provides a comprehensive survey of this field covering both theoretical and practical perspectives on pronunciation. In 35 chapters contributed by leading scholars from around the world, this Handbook examines: linguistic and historical background of sound systems and theoretical issues linked to sound changes;pronunciation acquisition and factors related to speech production;pronunciation research and applications to second language pronunciation;the link between pronunciation and other language skills including perception and other socio-cultural factors;pronunciation and its relation to World Englishes. The Routledge Handbook of Contemporary English Pronunciation will be essential reading for anyone with an interest in pronunciation.

The human body has recently emerged as a central concept of social theory. Social scientists, philosophers, and scholars in other disciplines now routinely argue that abstract concepts such as class and gender should be understood by examining how they are expressed in the body's everyday practices. Such an approach has humanized social theory by emphasizing the role that concretely situated human beings play in acting out or redefining social norms. How will this emphasis on human embodiment transform methods of social inquiry? The volume takes up this question by examining how the recognition of human embodiment entails reworking standard models of social research. Individual chapters focus on such topics as communication theory, ethics, policy science, globalization and cultural changes, gerontology, and pedagogical practice.

The human body has recently emerged as a central concept of social theory. Social scientists, philosophers, and scholars in other disciplines now routinely argue that abstract concepts such as class and gender should be understood by examining how they are expressed in the body's everyday practices. Such an approach has humanized social theory by emphasizing the role that concretely situated human beings play in acting out or redefining social norms. How will this emphasis on human embodiment transform methods of social inquiry? The volume takes up this question by examining how the recognition of human embodiment entails reworking standard models of social research. Individual chapters focus on such topics as communication theory, ethics, policy science, globalization and cultural changes, gerontology, and pedagogical practice.

The first serious study of his discourse in nearly a quarter century, John F. Kennedy and the Liberal Persuasion examines the major speeches of Kennedy’s presidency, from his famed but controversial inaugural address to his belated but powerful demand for civil rights. It argues that his eloquence flowed from his capacity to imagine anew the American liberal tradition—Kennedy insisted on the intrinsic moral worth of each person, and his language sought to make that ideal real in public life. This book focuses on that language and argues that presidential words matter. Kennedy’s legacy rests in no small part on his rhetoric, and here Murphy maintains that Kennedy’s words made him a most consequential president. By grounding the study of these speeches both in the texts themselves and in their broader linguistic and historical contexts, the book draws a new portrait of President Kennedy, one that not only recognizes his rhetorical artistry but also places him in the midst of public debates with antagonists and allies, including Dwight Eisenhower, Barry Goldwater, Richard Russell, James Baldwin, Martin Luther King Jr., and Robert Kennedy. Ultimately this book demonstrates how Kennedy’s liberal persuasion defined the era in which he lived and offers a powerful model for Americans today.