Labour and Employment Compliance in the United States
Andrew J. Boling, Amy de La Lama, William Dugan, Chris Guldberg, Brian Hengesbaugh, Robert J. Mignin, Virginia Mohr, John M. Murphy, Ginger Partee
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Branding
A Key Marketing Tool
E-bok
PDF, Engelska, 20162 110 kr
Läs direkt i Bokus Reader – eller ladda ned till din enhet (PDF kräver ofta zoom och scroll på små skärmar).
Beskrivning
Brands are among the most valuable assets of most of today''s corporations. Brand names are the lingua franca of commerce. Branding is all about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively. It combines the practical experience of marketing executives, trade mark lawyers, designers, advertising agents and others. It provides an international perspective on branding and is the first, authoritative book written on this increasingly important subject.
