- Häftad (Paperback / softback)
- Antal sidor
- 2nd Edition
- John Wiley & Sons Inc
- 260 x 197 x 15 mm
- Antal komponenter
- 503 g
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Supply Network Strategies
Supply Network Strategies deals with how companies activate relationships with suppliers in order to become more efficient and innovative. In recent years, increasing emphasis has been placed on the ways in which these relationships link companies in supply chains and networks. In this book, the authors examine the supply side of companies from a network perspective. The IMP (Industrial Purchasing and Marketing) Group of researchers includes leading international experts in the fields of industrial / business marketing and purchasing. This group is very influential and many university courses have been developed based on the 'philosophy' of the IMP group
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Lars-Erik Gadde is Professor of Industrial Marketing at Chalmers University of Technology, Gothenburg, Sweden. Hakan Hakansson is Professor of Marketing at BI Norwegian School of Management, Oslo, Norway. Goran Persson is Professor of Business Logistics at BI Norwegian School of Management, Oslo, Norway.
Preface. PART I SUPPLY NETWORK CHALLENGES. Chapter One Purchasing Faces New Challenges. Chapter Two The Supplier Base. Chapter Three Physical Flows in Supply Networks. PART II SUPPLY NETWORK ANALYSIS. Chapter Four Purchasing and the Combining of Resources. Chapter Five Purchasing and the Configuring of Activities. Chapter Six Purchasing and the Positioning of Actors. PART III SUPPLY NETWORK STRATEGIES. Chapter Seven Relating Developing Relationships with Suppliers. Chapter Eight Bounding Setting the Border Around the Buying Firm. Chapter Nine Organising Designing Internal-External Couplings. Chapter Ten Strategising Applying the Supply Network Perspective. References. Index.