Content Machine

Towards a Theory of Publishing from the Printing Press to the Digital Network

AvMichael Bhaskar

Häftad, Engelska, 2013

Del i serien Anthem Global Media and Communication Studies

238 kr

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Beskrivning

This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley, via Venice, Beijing, Paris and London, and fusing media theory and business experience, ‘The Content Machine’ offers a new understanding of content, publishing and technology, and defiantly answers those who contend that publishing has no future in a digital age.

Produktinformation

Utgivningsdatum:2013-10-01
Mått:140 x 216 x 26 mm
Vikt:454 g
Format:Häftad
Språk:Engelska
Serie:Anthem Global Media and Communication Studies
Antal sidor:226
Förlag:Anthem Press
ISBN:9780857281111
Utmärkelser:Commended for IndieFab awards (Social Science) 2013

Utforska kategorier

Media och underhållning inom Ekonomi och Ledarskap

Mer om författaren

Michael Bhaskar is a digital publisher, researcher and writer based in London.

Recensioner i media

‘[A] sophisticated approach to what most interested readers would agree is an exceptionally daunting task. The book is detail-rich but capacious in its selection of examples and its synthesis of what the author argues are the essential elements tying together publishing circumstances that many might consider discrete or incompatible. […] Bhaskar’s treatment of familiar problematics [is] refreshingly well-reasoned and well-argued.’ —Aaron McCollough, ‘Journal of Electronic Publishing’

Innehållsförteckning

Acknowledgements; Introduction: Useful Middlemen; Chapter 1: The Problem of Publishing; Chapter 2: The Digital Context and Challenge; Chapter 3: How Content Works; Chapter 4: The System of Publishing; Chapter 5: Models; Chapter 6: Addressing Problems, Meeting Challenges; Conclusion: Inside the Content Machine; Bibliography; Index