Power of the 2 x 2 Matrix

Alex Lowy is an internationally recognized thought leader specializing in the creation of innovative work, learning, and information systems. He is the cofounder and past president of Digital 4Sight, a global technology think tank and strategy consulting firm with headquarters in Toronto, Canada. He has coauthored two best-selling business books, Digital Capital: Harnessing the Power of Business Webs (2000) and Blueprint to the Digital Economy (1998) with Don Tapscott and David Ticoll. In 2003, he formed the Transcend Strategy Group.  Phil Hood is one of Silicon Valley’s most thoughtful voices on the development and use of multimedia and pervasive computing technologies. He is the former executive editor of NewMedia magazine, and a contributing columnist to Wired. For two years he was chief executive officer of Digital 4Sight. He is a senior consulting associate to Stanford Research International (SRI), and a partner with Alex Lowy in the Transcend Strategy Group.

• Foreword xiiiJames H. Gilmore and B. Joseph Pine iiAcknowledgments xviiThe Authors xixIntroduction 1Part One: 2 x 2 Thinking1 The DNA of Great Problem Solving 92 Form, Method, and Mastery: 2 × 2 Thinking as Dialectical Process 243 The Eight Archetypal Dilemmas 37Part Two: 2 x 2 Practice4 Designing 2 × 2 Matrices: Making Intuition Explicit 615 2 × 2 Thinking in Action: Fujitsu FTXS Tackles Level 2 Dilemmas 69Part Three: 2 x 2 Frameworks Inventory6 Strategic Frameworks 91Beyond Customer Led 95Discontinuity and the Life Cycle 99Customer as Value Manager 105Customer Value Analysis 107Scenarios 115Gartner Magic Quadrant 121Portfolio Analysis 125Problems and Solutions 127Dialectical SWOT Analysis: Strengths, Weaknesses, Opportunities, and Threats 129Market Tipping 131Corporate Strategy 134Generic Strategy 139E-Business Opportunity Matrix 144Global Product Planning 146Generic Network Strategy 148Mass Customization: The Four Approaches 151Attentionscape 156Managing Customer Loyalty 158Likelihood to Buy 161Revenue and Profitability 163BCG: Product Portfolio Matrix 169Impact-Uncertainty Matrix 173Entrance and Exit Strategies 1777 Organizational Frameworks 180Good to Great Matrix of Creative Discipline 184Employee Motivation 188Alliance Drivers 190Team Types 193Situational Leadership 195The Four Power Players in Knowledge Organizations 199T-Group Leadership 202Seci 204Human Capital 210Differentiation and Integration 215Means and Ends 219The Change Grid 221Learning and Change 223Similarities and Differences 225The Four Realms of Experience 228Make versus Buy 233Four Square Model 236Product and Supply Chain Architecture 238Telematics Framework 244The Virtue Matrix 2468 Individual Frameworks 250Johari Window 255Myers-Briggs Type Indicator 261Learning Styles Inventory 267I’m OK, You’re OK: The Four Life Positions 269Conflict Mode 271Social Styles 274Getting It Right 279Leadership Coaching 281Career Transitioning 283Prisoner’s Dilemma 286Urgency and Importance 290Influence and Concern 292Notes 295Index 303