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WINGHAM ROWAN is the producer and host of British television's long running series covering stories from the Internet, Cyber Cafe. Since the early 1990s he has been researching the possibility of electronic markets for public use with the help of key figures in online trading worldwide.

• Introduction: A New Frontier for Electronic Trade PART 1: HOW A GUARANTEED ELECTRONIC MARKETS SYSTEM MIGHT WORK Demonstration: Hiring Accommodation for a Night Demonstration: Connected Transactions - Hiring a Van and Driver A Public Electronic Market for Capital PART 2: A NEW CAPITALISM: THE POTENTIAL IMPACT OF GUARANTEED ELECTRONIC MARKETS Portfolio Working Available to All Empowered Consumers Diminished Functions for Government PART 3: E-TRADE BECOMES POLITICISED: THE BATTLE FOR GUARANTEED MARKETS Likely Support for Government Backed Markets: the Coming Limitations of E-commerce How a Government could Instigate a Guaranteed Electronic Markets System PART 4: BUSINESS IN AN AGE OF GUARANTEED ELECTRONIC MARKETS Could Business Hold Out Against the New Marketplace ? Responding to a New Flexibility Appendices