The Ultimate Question 2.0 (Revised and Expanded Edition) (inbunden)
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Inbunden (Hardback)
Antal sidor
Revised and expanded ed
Harvard Business School Press
Markey, Rob
236 x 163 x 30 mm
522 g
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The Ultimate Question 2.0 (Revised and Expanded Edition) (inbunden)

The Ultimate Question 2.0 (Revised and Expanded Edition)

How Net Promoter Companies Thrive in a Customer-Driven World

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Inbunden Engelska, 2011-09-01
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In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your companys future: Would you recommend us to a friend? By asking customers this question, you identify detractors, who sully your firms reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth.

You also generate a vital metric: your Net Promoter Score. Since the book was first published, Net Promoter has transformed companies, across industries and sectors, constituting a game-changing system and ethos that rivals Six Sigma in its power.

In this thoroughly updated and expanded edition, Reichheld, with Bain colleague Rob Markey, explains how practitioners have built Net Promoter into a full-fledged management system that drives extraordinary financial and competitive results.

practical and insightful, The Ultimate Question 2.0 provides a blueprint for long-term growth and success.
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  1. The Ultimate Question 2.0 (Revised and Expanded Edition)
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"wonderful new book" -<br><br>"A variety of companies have started using this: Charles Schwab, Apple, Progressive, Virgin Media, and more. Check out the book and see how to use it for your company." - 800 CEO READ<br>

Övrig information

Fred Reichheld is a Director Emeritus of Bain and Company and a Bain Fellow. He is the Author of The Loyalty Effect as well as of influential articles in Harvard Business Review and the Wall Street Journal. His Work has been featured in leading publications including the New York Times, Business Week, the Financial Times, and The Economist