Marshall McLuhan was one of the leading media theorists of the twentieth century. This collection of essays explores the many facets of McLuhan’s work from a transatlantic perspective, balancing applied case studies with theoretical discussions.
Carmen Birkle is Professor of American Studies at the Philipps University of Marburg, where her teaching and research interests include ethnic and gender studies, inter- and transculturality, literature and medicine, and popular culture. Recent publications include Communication Disease: Cultural Representations of American Medicine (co-ed) (2013) and Emanzipation und feministische Politiken (co-author) (2012). She is currently the President of the German Association of American Studies.
