Jacques Rothmann is an Associate Professor in Sociology at the North-West University, Potchefstroom campus, South Africa. His key research interests include gay and masculinities studies. He was awarded a National Research Foundation (NRF) Y-Rating for research expertise in sexuality studies in 2020.

• 1.Introduction: The changing landscape of South African masculinities.- 2. Inclusive and orthodox masculinities: Multiplicity versus reification.- 3. Spornosexuality: Gym-work, online pornography and social media.- 4. Contextualizing the present study: Methodological considerations.- 5. Facilitating muscular ideals through gym work.- 6. Sharing spornosexual imagery: To porn or not to porn?.- 7. Two sides of the same bicep? Problematizing the ‘hard-soft’ simile.- 8. Concluding reflections: ‘Do we really want to be ‘macho’ gym-bunnies?’