AI and the Recentralization of the Global Media Economy

Zvezdan Vukanovic serves as Associate Director of International Media Management at Columbia Business School’s CITI and as a member of the executive board of the International Media Management Academic Association (IMMAA).

• Part I - Foundations, Context, and Historical Trajectories of AI in Media: Chapter 1: Introduction.- Chapter 2: The Co-evolution of AI and Media Industries: A Chronological Five-Phase Analysis.- Chapter 3: The Strategic Significance of AI: Value Creation, Appropriation, and Durable Moats in the Media Industry.- Chapter 4: The Consolidation-Expansion Dynamic in the Digital Media Market: Cycles of Diversification, Concentration, and Recentralization.- Chapter 5: Code Becomes Capital: AI’s Exponential Economics and the New Media Order.- Part II - Economic Impact of Artificial Intelligence on Media Industries: Chapter 6: Reconfiguring and Encoding the AI‑Media Economy: Platforms, Markets, Infrastructures, and Governance.- Chapter 7: The AI-Centric Media Ecosystem: Hyperpersonalization, Monetization, Regulatory Frameworks, and Platform Governance.- Chapter 8:  Transformative Reconfiguration of Media Value Chains: AI Automation from Content Production to Monetization Lifecycle.- Chapter 9: How AI Is Transforming the Global Media Industry: The Algorithmic and Meta Intelligent Convergence.- Chapter 10: AI Capital Expenditure (CapEx) in the Media Industry.- Chapter 11: The Economic Feasibility of AI in the Media Industry.- Chapter 12: Strategic Monetization in an AI-Augmented Media Ecosystem.- Chapter 13: AI, Scalability, and Ecosystemic Viability in the Media Industry.- Part III - Advertising Strategies: Chapter 14: AI in Media Advertising: Systemic Effects on Production, Innovation, Competition, Distribution, Technology, ROI, and Audience Viewership.- Chapter 15: Advertising Efficiency and Programmatic Precision.- Part IV - Strategic Positioning and Competitive Dynamics: Chapter 16: Strategic Imperatives for Sustainable AI Integration in the Media Industry.- Chapter 17: The Competitive Superiority of AI Leaders in the Media Industry.- Chapter 18: Strategic Advantages of AI in the Media Industry: Competitive, Economic, Business Model, and Technological Dimensions.- Chapter 19: Strategic Challenges and Critical Considerations in Adopting and Implementing AI in the Media Industry.- Chapter 20: Benefits and Strategic Implications of AI Adoption and Deployment in the Media Industry.- Part V - Technological Applications in Journalism and Media: Chapter 21: Automated Newsrooms and Narrative Intelligence: Reporting, Editorial Workflow Automation, Multimedia Editing, and Real-Time Translation for Global Markets.- Chapter 22: Structural Reconfiguration of Streaming and OTT Business Models: Discovery, Personalization, and Traffic Engineering in the AI Era.- Chapter 23: From Passive Pipelines to Algorithmic Architectures: AI-Driven Transformation of the Global Video Streaming Ecosystem.- Chapter 24: AI Television Device‑Side Intelligence as a Next‑Generation Algorithmic Media: End‑to‑End Architecture, Cross‑Layer Orchestration, and Socio‑Technical Governance in the Connected Home.- Part VI - Media Policy, Regulation, Ethical Models, and Platform Transformations: Chapter 25: The Transformational Impact of Artificial Intelligence on Media Market Concentration.- Chapter 26: AI Recentralization and Reintermediation in Media Platforms, Cloud Infrastructure, and Intermediaries.- Chapter 27: Competitive and Value‑Capture Implications of Closed Platforms, Walled‑Garden Models, and Proprietary Infrastructure for AI-Intermediated Media Ecosystems.- Chapter 28: Comparative Global Governance of AI-Intermediated Media: Ethics, Accountability, and Regulatory Frameworks.- Part VII - Future Directions and Research Inquiry.- Chapter 29: Disruptive Horizons: Emerging AI Technologies Poised to Reshape the Global Media Industry.- Chapter 30: Structural, Organizational, and Sociotechnical Constraints on AI Implementation in the Media Industry.- Chapter 31: Mapping the Field: The Most Frequently Researched Topics on the Impact and Use of AI in the Media Industries.- Chapter 32: Prescriptive Research Pathways: One Hundred Underexplored Research Questions on AI in the Media Industry.- Chapter 33: How AI is Transforming the Global Media Industries: The Convergence of AI and the Media Industries.- Chapter 34: The Future Trajectories of AI-Mediated Reconfiguration of Global Media Industries.