Gamification and Artificial Intelligence during COVID-19: Case Studies in Health and Education

Carmen Bueno Muñoz is a PhD student at the University of Extremadura (Spain). Her research interests include digital transformation of the economy and new marketing trends.Luis R. Murillo Zamorano is an associate professor at the Department of Economics of the University of Extremadura (Spain) and the head of research of the AEDIMARK R&D group at the University of Extremadura (Spain). His current research interests include digital transformation, gamification, health economics, and active learning in higher education.José Ángel López Sánchez is an associate professor at the University of Extremadura (Spain). His research interests include business marketing, organizational learning, innovation, value creation, marketing strategy, and distribution channels.

• Gamification – Artificial intelligence – Health – Education – COVID-19 – Digital transformation – Digital experiences – Business activity – Economic growth – Ethical issues