Essay from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7 (A-), European Business School - International University Schlo Reichartshausen Oestrich-Winkel (Chair for eCommerce), language: English, abstract: Concerning the doability navigation in the main menus is easy at the Nissan website. It enablesthe user to get back to the initial page immediately by a direct link and there are several differentlinks to service partners working together with Nissan, such as local traders. But coming to quitedistant pages from the homepage the navigation menu decreases and these pages often lack thedirect link to the very beginning. Another negative aspect is that there are almost the samenavigation issues on the initial page as on the page for business customers. Furthermore there isno searching device. All in all, one does not have the impression to get a clear overview of how thenavigation is built up. Endless frontier is not provided on this website as the possibilities of discovering things otherthan Nissan cars are quite limited. One does have the possibility of building one s favourite car bychoosing its colour and technical data and getting direct price information, but concerning othertopics like company and financial data or press information one does not feel well informed. However, the human touch is very well achieved as there are many personalized items like IhrTeam , Ihre Vorteile , Ihre Sicherheit , personal brochures and tailor-made offers and thepossibility to choose one s local Nissan partner. Negative about this point is that there actually is acategory for business customers but none for private ones. Additionally there is no such a meanlike my Nissan where one could have a kind of personal account.
