Customer Relationship Management

Organizational and Technological Perspectives

AvFederico Rajola

Häftad, Engelska, 2012

560 kr

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Beskrivning

Companies and financial institutions are employing operational information systems in an efficient way. While they have consolidated a strong level of knowledge in management information systems, there is still a lack of knowledge on the right way to apply customer relationship management (CRM) systems under a business perspective.

Produktinformation

Utgivningsdatum:2012-03-14
Mått:155 x 235 x 11 mm
Vikt:295 g
Format:Häftad
Språk:Engelska
Antal sidor:172
Upplaga:2003
Förlag:Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN:9783642078859

Utforska kategorier

Affärsförhandlingar inom Ekonomi och Ledarskap
Tillämpad datateknik inom Data och IT
Affärsapplikationer inom Data och IT

Innehållsförteckning

1 The Theoretical Framework of CRM.- 2 CRM Project Organization in the Financial Industry.- 3 The Organization of Data Warehouse Activities.- 4 Organization of Knowledge Discovery and Customer Insight Activities.- 5 Data Mining Techniques.- 6 The Evolution of Customer Relationships and Customer Value.- 7 Main Benefits and Organizational Impacts of CRM within the Bank.- 8 Data Mining Systems Supporting the Marketing Function: The Experience of Banca Monte dei Paschi di Siena.- 9 Conclusion.- References.