APPLIED SOCIAL PSYCHOLOGY

This publication titled, "Applied Social Psychology" provides readers with an introductory overview of social psychology, cognition, perception, identity and relationship. Focus lies on behavior, thought, feeling, attitude, dissonance and persuasion in the subject area of applied social psychology. An applied social psychology perspective on social influence, depressive disorders and heuristics is given. The issues related to schema, self-efficacy and personality psychology are discussed. Select famous social psychologists, theories and related experiments are covered. Similarly, the subject area of social policy, social work and psychology are analyzed. Contents: Social Psychology, Cognition, Perception, Identity and Relationship: An Introductory Overview; Focus on Behavior, Thought, Feeling, Attitude, Dissonance and Persuasion in the subject area of Applied Social Psychology; Social Influence, Depressive Disorders and Heuristics: An Applied Social Psychology Perspective; Schema, Self-efficacy and Personality Psychology: Focus on Self-Consciousness, Self Control and Impression Management; Select Famous Social Psychologists, Theories and Related Experiments; Social Policy, Social Work and Psychology: Focus on Psychiatric Social Work.