Brenda G. Pitts – författare

In the global sport business industry, growth, and development within and across various sport businesses are essential for competitive advantage. This fascinating collection of chapters examines how the development and management of resources and opportunities in sport business is vital to success. Commissioned by the World Association for Sport Management (WASM) and featuring global perspectives from leading international scholars and original research data drawn from both qualitative and quantitative inquiry, the book presents cases as diverse as customer demand in the NBA, sport and physical activity human resources in Spain and stakeholder relationships in Chinese football. Presented in three parts (global perspectives, managing resources, and managing opportunities), Global Sport Business examines key research and practical issues in sport business management and marketing studies in both global and local contexts.This is an important read for professors, scholars, and students in sport business management, a useful resource for sport business management professionals and practitioners, and illuminating reading for anyone with an interest in sport management.

Cross-cultural management is an important facet of the globalized sport industry. Sport managers must be skilled at working with individuals from diverse cultures and aware of the key issues affecting sport on a global level. This book brings together cutting-edge research from leading sport scholars from around the world, to illuminate some of those important issues and to demonstrate what cross-cultural management looks like in a sporting context.Presenting case studies from countries as diverse as the US, Brazil, Poland and Venezuela, and across a range of sports from football to basketball, the book presents new empirical material derived from a range of inquiry protocols, including both qualitative and quantitative methods. It offers critical analyses of cross-cultural and managerial issues in key areas such as group cohesiveness, group communications, and misperception and misinterpretation.Making an important contribution to our understanding of both theory and practice in sport management, this book is fascinating reading for any student, researcher or practitioner with an interest in global and international sport.

Sport is big business in the USA. From collegiate sport through to the professional leagues, the sport industry generates huge revenues, employs thousands of people and engages millions of fans and consumers. This book offers an evidence-based snapshot of the contemporary sport industry in the USA.Featuring new research from scholars working across every sector of sport business, the book covers key topics such as consumer behaviour, sport marketing, the development of women’s sport, sport broadcasting, internships, and leadership. It adds critical depth to our understanding of the sport industry in the world’s single biggest sport marketplace.Sport Business in the United States offers fascinating new perspectives for researchers, students and industry professionals. It is important reading for anybody working in sport management or sport business, whether inside the US or around the world.

Sport is big business in the USA. From collegiate sport through to the professional leagues, the sport industry generates huge revenues, employs thousands of people and engages millions of fans and consumers. This book offers an evidence-based snapshot of the contemporary sport industry in the USA.Featuring new research from scholars working across every sector of sport business, the book covers key topics such as consumer behaviour, sport marketing, the development of women’s sport, sport broadcasting, internships, and leadership. It adds critical depth to our understanding of the sport industry in the world’s single biggest sport marketplace.Sport Business in the United States offers fascinating new perspectives for researchers, students and industry professionals. It is important reading for anybody working in sport management or sport business, whether inside the US or around the world.

In the global sport business industry, growth, and development within and across various sport businesses are essential for competitive advantage. This fascinating collection of chapters examines how the development and management of resources and opportunities in sport business is vital to success. Commissioned by the World Association for Sport Management (WASM) and featuring global perspectives from leading international scholars and original research data drawn from both qualitative and quantitative inquiry, the book presents cases as diverse as customer demand in the NBA, sport and physical activity human resources in Spain and stakeholder relationships in Chinese football. Presented in three parts (global perspectives, managing resources, and managing opportunities), Global Sport Business examines key research and practical issues in sport business management and marketing studies in both global and local contexts.This is an important read for professors, scholars, and students in sport business management, a useful resource for sport business management professionals and practitioners, and illuminating reading for anyone with an interest in sport management.

Cross-cultural management is an important facet of the globalized sport industry. Sport managers must be skilled at working with individuals from diverse cultures and aware of the key issues affecting sport on a global level. This book brings together cutting-edge research from leading sport scholars from around the world, to illuminate some of those important issues and to demonstrate what cross-cultural management looks like in a sporting context.Presenting case studies from countries as diverse as the US, Brazil, Poland and Venezuela, and across a range of sports from football to basketball, the book presents new empirical material derived from a range of inquiry protocols, including both qualitative and quantitative methods. It offers critical analyses of cross-cultural and managerial issues in key areas such as group cohesiveness, group communications, and misperception and misinterpretation.Making an important contribution to our understanding of both theory and practice in sport management, this book is fascinating reading for any student, researcher or practitioner with an interest in global and international sport.

This book showcases new research in sport business management around the world, offering a platform for the international exchange of ideas, best practices, and scientific inquiries in a globalized sport economy.Featuring work from leading sport management scholars from around the world – including North America, South America, Europe, Africa, and Asia – the book addresses a variety of global, regional, national, and community issues that are central to successful sport management. Combining both qualitative and quantitative studies, it explores key themes such as the emergent environment, managing change, organizational transformation, application of technology, marketing and promotion, and research protocols. New case studies cover topics such as entrepreneurship and innovation, sport broadcasting, digital technologies, youth and college sports, and the development of the sport management curriculum.International Sport Business Management is a fascinating reading for all students and scholars of sport management, sport business, and sport marketing, as well as for any professional working in the sport and leisure industries.

This book showcases new research in sport business management around the world, offering a platform for the international exchange of ideas, best practices, and scientific inquiries in a globalized sport economy.Featuring work from leading sport management scholars from around the world – including North America, South America, Europe, Africa, and Asia – the book addresses a variety of global, regional, national, and community issues that are central to successful sport management. Combining both qualitative and quantitative studies, it explores key themes such as the emergent environment, managing change, organizational transformation, application of technology, marketing and promotion, and research protocols. New case studies cover topics such as entrepreneurship and innovation, sport broadcasting, digital technologies, youth and college sports, and the development of the sport management curriculum.International Sport Business Management is a fascinating reading for all students and scholars of sport management, sport business, and sport marketing, as well as for any professional working in the sport and leisure industries.

In recent years, football’s status as "the world’s sport" has shown little sign of waning. From increasing participation at grassroots levels and to the highly lucrative media rights deals secured by the top elite clubs, the game appears to be thriving as it continues to excite and enthral billions of people around the globe. Nevertheless, there are a number of challenges and opportunities facing the football industry today that warrant further examination. This book brings together leading international researchers to survey the current state of the global football industry, exploring contemporary themes and issues in the marketing of football around the world. With contributions from Europe, Asia and the Americas, it discusses key topics such as football club management, the economics of the football industry, match-fixing, social media, fan experiences, the globalized marketplace, and the growing popularity of the women’s game. Offering insights for researchers, managers, and marketers who are looking to stay ahead of the game, The Global Football Industry: Marketing Perspectives is essential reading for anyone with an interest in international sport business.

In recent years, football’s status as "the world’s sport" has shown little sign of waning. From increasing participation at grassroots levels and to the highly lucrative media rights deals secured by the top elite clubs, the game appears to be thriving as it continues to excite and enthral billions of people around the globe. Nevertheless, there are a number of challenges and opportunities facing the football industry today that warrant further examination. This book brings together leading international researchers to survey the current state of the global football industry, exploring contemporary themes and issues in the marketing of football around the world. With contributions from Europe, Asia and the Americas, it discusses key topics such as football club management, the economics of the football industry, match-fixing, social media, fan experiences, the globalized marketplace, and the growing popularity of the women’s game. Offering insights for researchers, managers, and marketers who are looking to stay ahead of the game, The Global Football Industry: Marketing Perspectives is essential reading for anyone with an interest in international sport business.

The international nature of the sport industry presents many management challenges and opportunities for sport organisations. This book brings together cutting-edge research from leading sport management scholars around the world, surveying a wide range of topics and issues facing the sport industry today. It represents an essential platform for the international exchange of ideas, best practice and research in sport management studies.The globalisation of the sport industry has brought increased complexity to organisations’ operations in terms of regulation, competition and multiculturalism. Drawing on a wealth of original research from fifteen countries, this book addresses a variety of global, regional, national and community issues that are central to successful sport management. Combining both qualitative and quantitative studies, it explores key themes, such as managing resources and organisational change, marketing and promotion, law and regulation, sport-for-development and research protocols. Global Sport Management Studies: Contemporary issues and inquiries is essential reading for all students and scholars of sport management, sport business and sport marketing, as well as for any professional working in the sport and leisure industries.

The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport marketing scholars from 11 countries to address the most important global, regional, national, and community marketing issues in sport today. Presenting the latest cutting-edge research from countries including India, China, the UK and the USA, it includes case studies on successful marketing strategies in sports ranging from football and hockey to baseball and motor racing. The book combines both qualitative and quantitative studies to explore key topics such as: sport marketing in a globalized marketplace corporate social responsibility and sponsorship in sporting events the Olympic brand image and its values sport consumer behaviour and customer satisfaction new digital marketing channels. Contemporary Sport Marketing: Global perspectives is vital reading for all students and scholars of sport marketing, sport business and sport management, as well as for any professional working in the sport industry.

The international nature of the sport industry presents many management challenges and opportunities for sport organisations. This book brings together cutting-edge research from leading sport management scholars around the world, surveying a wide range of topics and issues facing the sport industry today. It represents an essential platform for the international exchange of ideas, best practice and research in sport management studies.The globalisation of the sport industry has brought increased complexity to organisations’ operations in terms of regulation, competition and multiculturalism. Drawing on a wealth of original research from fifteen countries, this book addresses a variety of global, regional, national and community issues that are central to successful sport management. Combining both qualitative and quantitative studies, it explores key themes, such as managing resources and organisational change, marketing and promotion, law and regulation, sport-for-development and research protocols. Global Sport Management Studies: Contemporary issues and inquiries is essential reading for all students and scholars of sport management, sport business and sport marketing, as well as for any professional working in the sport and leisure industries.

The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport marketing scholars from 11 countries to address the most important global, regional, national, and community marketing issues in sport today. Presenting the latest cutting-edge research from countries including India, China, the UK and the USA, it includes case studies on successful marketing strategies in sports ranging from football and hockey to baseball and motor racing. The book combines both qualitative and quantitative studies to explore key topics such as: sport marketing in a globalized marketplace corporate social responsibility and sponsorship in sporting events the Olympic brand image and its values sport consumer behaviour and customer satisfaction new digital marketing channels. Contemporary Sport Marketing: Global perspectives is vital reading for all students and scholars of sport marketing, sport business and sport management, as well as for any professional working in the sport industry.