Adrian Ryans – författare
Visar alla böcker från författaren Adrian Ryans. Handla med fri frakt och snabb leverans.
7 produkter
Beyond Traditional Marketing
Innovations in Marketing Practice
Av Kamran Kashani, Jean-Pierre Jeannet m. fl.
Häftad, 2005
610 kr
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This book aims to be what every marketing manager needs to know about marketing in today?s competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the ?classic? literature where innovations in practice had moved ahead of the discipline at an academic …
Beyond Traditional Marketing
Innovations in Marketing Practice
Av John Walsh, Dominique Turpin m. fl.
E-bok, 2005
705 kr
Lägg i varukorg
This book aims to be what every marketing manager needs to know about marketing in today?s competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the ?classic? literature where innovations in practice had moved ahead of the discipline at an academic …
Winning Market Leadership
Strategic Market Planning for Technology-Driven Businesses
Av Terry Deutscher, Donald Barclay m. fl.
E-bok, 2010
353 kr
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Strategic market planning in technology-intensive businesses is more complex and is less manageable than in most other organizations. The technology-driven business environment is intensely competitive, complex, and dynamic, and planning needs to be done quickly and often. Winning Market Leadership …
Beating Low Cost Competition
How Premium Brands can respond to Cut-Price Rivals
Av Adrian Ryans
E-bok, 2009
420 kr
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Low cost competitors, who offer “good enough” products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to “move up” to challenge the traditional companies in their core markets. It’s only a matter of time …
Beating Low Cost Competition
How Premium Brands can respond to Cut-Price Rivals
Av Adrian Ryans
Inbunden, 2009
367 kr
Lägg i varukorg
Low cost competitors, who offer “good enough” products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to “move up” to challenge the traditional companies in their core markets. It’s only a matter of time …
Beating Low Cost Competition
How Premium Brands can respond to Cut-Price Rivals
Av Adrian Ryans
E-bok, 2009
420 kr
Lägg i varukorg
Low cost competitors, who offer “good enough” products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to “move up” to challenge the traditional companies in their core markets. It’s only a matter of time …
Winning Market Leadership
Strategic Market Planning for Technology-Driven Businesses
Av Adrian Ryans, Roger More m. fl.
Inbunden, 2000
285 kr
Lägg i varukorg
Strategic market planning in technology-intensive businesses is more complex and is less manageable than in most other organizations. The technology-driven business environment is intensely competitive, complex, and dynamic, and planning needs to be done quickly and often.Winning Market Leadership …
