Dominique Turpin – författare
Visar alla böcker från författaren Dominique Turpin. Handla med fri frakt och snabb leverans.
4 produkter
Marketing Management: An International Perspective
Case Studies
Av Dominique Turpin, Kamran Kashani
Häftad, 1999
427 kr
Lägg i varukorg
Marketing Management: An International Perspective brings together over twenty real-life case studies of marketing management issues faced by leading international companies from around the world. Including cases from America, Asia and Europe, this collection is an ideal supplement to both …
Beyond Traditional Marketing
Innovations in Marketing Practice
Av Kamran Kashani, Jean-Pierre Jeannet m. fl.
Häftad, 2005
610 kr
Lägg i varukorg
This book aims to be what every marketing manager needs to know about marketing in today?s competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the ?classic? literature where innovations in practice had moved ahead of the discipline at an academic …
Beyond Traditional Marketing
Innovations in Marketing Practice
Av John Walsh, Dominique Turpin m. fl.
E-bok, 2005
705 kr
Lägg i varukorg
This book aims to be what every marketing manager needs to know about marketing in today?s competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the ?classic? literature where innovations in practice had moved ahead of the discipline at an academic …
Marketing Management: An International Perspective
Case Studies
Av Dominique Turpin, Kamran Kashani
E-bok, 1999
466 kr
Lägg i varukorg
Marketing Management: An International Perspective brings together over twenty real-life case studies of marketing management issues faced by leading international companies from around the world. Including cases from America, Asia and Europe, this collection is an ideal supplement to both …