A.G. Lafley – författare

The proven playbook for winning—now updated with a new foreword and two bonus HBR articles.Strategy is not complex. But it is hard. It's hard because it forces people and organizations to make specific choices about their future—something few companies do well.In this contemporary business classic, now with a foreword by former Harvard Business Review editor in chief Adi Ignatius and insightful articles from HBR, two of today's most respected business thinkers explain what strategy is for, how to think about it, and how to get it done. And they use one of the most successful corporate turnarounds of the past century, which they achieved together, to prove their point.A.G. Lafley, former CEO of Procter & Gamble, in close partnership with strategic adviser Roger Martin, doubled P&G's sales, quadrupled its profits, and increased its market value by more than $100 billion in just ten years. Drawing from their experiences, they explain how leaders in any organization can guide everyday actions with strategic goals built around the essential elements that determine business success—where to play and how to win.The result is a playbook for winning. At its core is a set of five integrated and essential strategic choices:What is our winning aspiration?Where will we play?How will we win?What capabilities must we have in place to win?What management systems are required to support our choices?The authors tell rich stories of iconic P&G brands, such as Olay, Bounty, Gillette, and more, to clearly illustrate how deciding on a strategic approach—and then making the right choices to support it—can make the difference between just playing the game and actually winning.

Do you have the right strategy to lead your company into the future?Get more of the management ideas you want, from the authors you trust, with HBR's 10 Must Reads on Strategy (Vol. 2). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you combat new competitors and define the best strategy for your company.With insights from leading experts including Michael E. Porter, A.G. Lafley, and Clayton M. Christensen, this book will inspire you to:Choose a strategy that meets the demands of your competitive environmentIdentify the signals of disruption and take steps to avoid itUnderstand lean methodology and how it is changing businessTransform your products and services into platformsInstill your strategy with creativity and purposeGenerate value for your company, while also contributing to societyThis collection of articles includes "Your Strategy Needs a Strategy," by Martin Reeves, Claire Love, and Philipp Tillmanns; "Transient Advantage," by Rita Gunther McGrath; "Bringing Science to the Art of Strategy," by A.G. Lafley, Roger L. Martin, Jan W. Rivkin, and Nicolaj Siggelkow; "Managing Risks: A New Framework," by Robert S. Kaplan and Anette Mikes; "Surviving Disruption," by Maxwell Wessel and Clayton M. Christensen; "The Great Repeatable Business Model," by Chris Zook and James Allen; 'Pipelines, Platforms, and the New Rules of Strategy," by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; "Why the Lean Start-Up Changes Everything," by Steve Blank; "Strategy Needs Creativity," by Adam Brandenburger; "Put Purpose at the Core of Your Strategy," by Thomas W. Malnight, Ivy Buche, and Charles Dhanaraj; "Creating Shared Value," by Michael E. Porter and Mark R. Kramer.

Do you have the right strategy to lead your company into the future?

More of the ideas you want, from the authors you trust. We''ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you combat new competitors and ensure that you can define--and execute--the best strategy for your company.

With insights from leading experts, this book will inspire you to:

Choose a strategy that best meets the demands of your competitive environmentGenerate economic value for your company, while also producing value for societyCreate and capture new markets--and break free of old onesSee the growing relevance of data analytics in your organizationTransform your products and services into platformsIdentify the signals of future disruption and take steps to avoid it

HBR''s 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR''s 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.