Roger L. Martin – författare
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18 produkter
18 produkter
336 kr
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The proven playbook for winning—now updated with a new foreword and two bonus HBR articles.Strategy is not complex. But it is hard. It's hard because it forces people and organizations to make specific choices about their future—something few companies do well.In this contemporary business classic, now with a foreword by former Harvard Business Review editor in chief Adi Ignatius and insightful articles from HBR, two of today's most respected business thinkers explain what strategy is for, how to think about it, and how to get it done. And they use one of the most successful corporate turnarounds of the past century, which they achieved together, to prove their point.A.G. Lafley, former CEO of Procter & Gamble, in close partnership with strategic adviser Roger Martin, doubled P&G's sales, quadrupled its profits, and increased its market value by more than $100 billion in just ten years. Drawing from their experiences, they explain how leaders in any organization can guide everyday actions with strategic goals built around the essential elements that determine business success—where to play and how to win.The result is a playbook for winning. At its core is a set of five integrated and essential strategic choices:What is our winning aspiration?Where will we play?How will we win?What capabilities must we have in place to win?What management systems are required to support our choices?The authors tell rich stories of iconic P&G brands, such as Olay, Bounty, Gillette, and more, to clearly illustrate how deciding on a strategic approach—and then making the right choices to support it—can make the difference between just playing the game and actually winning.
267 kr
Skickas inom 10-15 vardagar
Set a bold vision for your company—and achieve it.If you read nothing else on strategy, read this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you understand the dynamics of competition, find new sources of advantage, and create and capture lasting value.This book will inspire you to:Align your strategic thinking with your evolving industrySpot and mitigate bias in your decision-makingPut purpose at the core of your strategyDiscover new opportunities in the age of AICreate blue oceans that render the competition irrelevantClose the strategy-to-execution gapThis collection of articles includes "The Five Competitive Forces That Shape Strategy," by Michael E. Porter; "Blue Ocean Strategy," by W. Chan Kim and Renee Mauborgne; "Make Strategic Choices Simultaneously, Not Separately," by Roger L. Martin; "Put Purpose at the Core of Your Strategy," by Thomas W. Malnight, Ivy Buche, and Charles Dhanaraj; "Take the Bias Out of Big Decisions," by Freek Vermeulen; "Transient Advantage," by Rita McGrath; "Competing in the Age of AI," by Marco Iansiti and Karim R. Lakhani; "In the Ecosystem Economy, What's Your Strategy?," by Michael G. Jacobides; "Why Isn't Your Strategy Sticking?," by Andrea Belk Olson; "How to Avoid the Agility Trap," by Jianwen Liao and Feng Zhu; "Strategy in a Hyperpolitical World," by Roger L. Martin and Martin Reeves; "What You Lose with Your New Priorities," by Natalia Weisz and Roberto Vassolo; "Turning Great Strategy into Great Performance," by Michael Mankins and Richard Steele; and "Bringing True Strategic Foresight Back to Business," by Amy Webb.HBR's 10 Must Reads are definitive collections of classic ideas, practical advice, and essential thinking from the pages of Harvard Business Review. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others.This Updated and Expanded edition features new, breakthrough articles, additional short-form pieces, and a detailed discussion guide to give you and your team the tools you need for sustained success.
629 kr
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The MBA is probably the hottest ticket among the current university graduate degree offerings--every year, more than 120,000 students enroll in MBA programs in the United States, and the estimates in Europe do not lag far behind. In addition, job prospects have never looked better for business school graduates; corporations are hiring more business school graduates every year, and compensating them more handsomely.The Future of the MBA provides a sorely needed detailed and systematic review of the major contemporary debates on management education. At the same time, it makes a striking new proposal that will certainly have an impact in business schools: that managers need to develop a series of qualitative tacit skills which could be appropriately developed by integrative curricula brought from different disciplines, including sociology, philosophy, and other social sciences. Moldoveanu and Martin, both involved in the greatly respected integrative business education program at the Rotheman School of Management, provide a guide on how to design a reliable integrated program for management students. One of the main assets of the book is that it relies not just on speculative thinking, but on real life experience, and that it also includes case studies that will appeal to practicing managers. As an authoritative reference on MBA education, it will appeal to faculty and staff of business schools, as well as students in related fields like education and public policy.
304 kr
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If you want to be as successful as Jack Welch, Larry Bossidy, or Michael Dell, read their autobiographical advice books, right? Wrong, says Roger Martin in The Opposable Mind. Though following best practice can help in some ways, it also poses a danger: By emulating what a great leader did in a particular situation, you'll likely be terribly disappointed with your own results. Why? Your situation is different. Instead of focusing on what exceptional leaders do, we need to understand and emulate how they think. Successful businesspeople engage in what Martin calls integrative thinking creatively resolving the tension in opposing models by forming entirely new and superior ones. Drawing on stories of leaders as diverse as AG Lafley of Procter & Gamble, Meg Whitman of eBay, Victoria Hale of the Institute for One World Health, and Nandan Nilekani of Infosys, Martin shows how integrative thinkers are relentlessly diagnosing and synthesizing by asking probing questions including: What are the causal relationships at work here? and What are the implied trade-offs?Martin also presents a model for strengthening your integrative thinking skills by drawing on different kinds of knowledge including conceptual and experiential knowledge. Integrative thinking can be learned, and The Opposable Mind helps you master this vital skill.
330 kr
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Most companies today have innovation envy. They yearn to come up with a game--changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative--they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? In The Design of Business, Roger Martin offers a compelling and provocative answer: we rely far too exclusively on analytical thinking, which merely refines current knowledge, producing small improvements to the status quo. To innovate and win, companies need design thinking. This form of thinking is rooted in how knowledge advances from one stage to another--from mystery (something we can't explain) to heuristic (a rule of thumb that guides us toward solution) to algorithm (a predictable formula for producing an answer) to code (when the formula becomes so predictable it can be fully automated). As knowledge advances across the stages, productivity grows and costs drop-creating massive value for companies.Martin shows how leading companies such as Procter & Gamble, Cirque du Soleil, RIM, and others use design thinking to push knowledge through the stages in ways that produce breakthrough innovations and competitive advantage. Filled with deep insights and fresh perspectives, The Design of Business reveals the true foundation of successful, profitable innovation.
304 kr
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Who drives transformation in society? How do they do it? In this compelling book, strategy guru Roger L. Martin and Skoll Foundation President and CEO Sally R. Osberg describe how social entrepreneurs target systems that exist in a stable but unjust equilibrium and transform them into entirely new, superior, and sustainable equilibria. All of these leaders--call them disrupters, visionaries, or changemakers--develop, build, and scale their solutions in ways that bring about the truly revolutionary change that makes the world a fairer and better place. The book begins with a probing and useful theory of social entrepreneurship, moving through history to illuminate what it is, how it works, and the nature of its role in modern society. The authors then set out a framework for understanding how successful social entrepreneurs actually go about producing transformative change. There are four key stages: understanding the world; envisioning a new future; building a model for change; and scaling the solution.With both depth and nuance, Martin and Osberg offer rich examples and personal stories and share lessons and tools invaluable to anyone who aspires to drive positive change, whatever the context. Getting Beyond Better sets forth a bold new framework, demonstrating how and why meaningful change actually happens in the world and providing concrete lessons and a practical model for businesses, policymakers, civil society organizations, and individuals who seek to transform our world for good.
277 kr
Skickas inom 5-8 vardagar
"The rarest of business books that teaches decision makers how to think, not what to think." - Malcolm GladwellWhen it comes to our hardest choices, it can seem as though making trade-offs is inevitable. But what about those crucial times when accepting the obvious trade-off just isn't good enough? What do we do when the choices in front of us don't get us what we need? Rather than choosing the least worst option, Creating Great Choices offers a model that guides you towards a new and superior answer... integrative thinkingFirst introduced by world-renowned strategic thinker Roger Martin in The Opposable Mind, integrative thinking is an approach to problem solving that uses opposing ideas as the basis for innovation. Now, in Creating Great Choices, Martin and his longtime thinking partner Jennifer Riel vividly illustrate how integrative thinking works, and how to do it.The book includes fresh stories of successful integrative thinkers that will demystify the process of creative problem solving, as well as practical tools and exercises to help readers engage with the ideas. And it lays out the authors' four-step methodology for creating great choices, which can be applied in virtually any context. The result is a replicable, thoughtful approach to finding a "third and better way" to make important choices in the face of unacceptable trade‐offs.Insightful and instructive, Creating Great Choices blends storytelling, theory, and hands-on advice to help any leader or manager facing a tough choice.
HBR's 10 Must Reads 2018
The Definitive Management Ideas of the Year from Harvard Business Review (with bonus article "Customer Loyalty Is Overrated") (HBR's 10 Must Reads)
Inbunden, Engelska, 2017
508 kr
Skickas inom 3-6 vardagar
A year's worth of management wisdom, all in one place.We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review to keep you up-to-date on the most cutting-edge, influential thinking driving business today. With authors from Michael E. Porter to Daniel Kahneman and company examples from P&G to Adobe, this volume brings the most current and important management conversations to your fingertips.This book will inspire you to:Reconsider what keeps your customers coming backCreate visualizations that send a clear messageAssess how quickly disruptive change is coming to your industryBoost engagement by giving your employees the freedom to break the rulesUnderstand what blockchain is and how it will affect your industryGet your product in customers' hands faster by accelerating your research and development phaseThis collection of articles includes "Customer Loyalty Is Overrated," by A.G. Lafley and Roger L. Martin; "Noise: How to Overcome the High, Hidden Cost of Inconsistent Decision Making," by Daniel Kahneman, Andrew M. Rosenfield, Linnea Gandhi, and Tom Blaser; "Visualizations That Really Work," by Scott Berinato; "Right Tech, Wrong Time," by Ron Adner and Rahul Kapoor; "How to Pay for Health Care," by Michael E. Porter and Robert S. Kaplan; "The Performance Management Revolution," by Peter Cappelli and Anna Tavis; "Let Your Workers Rebel," by Francesca Gino; "Why Diversity Programs Fail," by Frank Dobbin and Alexandra Kalev; "What So Many People Don’t Get About the U.S. Working Class," by Joan C. Williams; "The Truth About Blockchain," by Marco Iansiti and Karim R. Lakhani; and "The Edison of Medicine," by Steven Prokesch.
When More Is Not Better
Overcoming America's Obsession with Economic Efficiency
Inbunden, Engelska, 2020
277 kr
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American democratic capitalism is in danger. How can we save it?For its first two hundred years, the American economy exhibited truly impressive performance. The combination of democratically elected governments and a capitalist system worked, with ever-increasing levels of efficiency spurred by division of labor, international trade, and scientific management of companies. By the nation's bicentennial celebration in 1976, the American economy was the envy of the world.But since then, outcomes have changed dramatically. Growth in the economic prosperity of the average American family has slowed to a crawl, while the wealth of the richest Americans has skyrocketed. This imbalance threatens the American democratic capitalist system and our way of life.In this bracing yet constructive book, world-renowned business thinker Roger Martin starkly outlines the fundamental problem: We have treated the economy as a machine, pursuing ever-greater efficiency as an inherent good. But efficiency has become too much of a good thing. Our obsession with it has inadvertently shifted the shape of our economy, from a large middle class and smaller numbers of rich and poor (think of a bell-shaped curve) to a greater share of benefits accruing to a thin tail of already-rich Americans (a Pareto distribution).With lucid analysis and engaging anecdotes, Martin argues that we must stop treating the economy as a perfectible machine and shift toward viewing it as a complex adaptive system in which we seek a fundamental balance of efficiency with resilience. To achieve this, we need to keep in mind the whole while working on the component parts; pursue improvement, not perfection; and relentlessly tweak instead of attempting to find permanent solutions.Filled with keen economic insight and advice for citizens, executives, policy makers, and educators, When More Is Not Better is the must-read guide for saving democratic capitalism.
HBR's 10 Must Reads on Organizational Resilience (with bonus article "Organizational Grit" by Thomas H. Lee and Angela L. Duckworth)
Häftad, Engelska, 2020
217 kr
Skickas inom 5-8 vardagar
Build resilience in your company to weather the greatest crises.If you read nothing else on organizational resilience, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help your company prepare for and overcome disruption, social upheaval, and disaster.This book will inspire you to:Reposition your core business while launching a separate, disruptive businessBuild the ability to continually anticipate and adjust to emerging trendsPrepare for the business implications of climate changeLearn about the risks of hyperefficient businessesDevelop organizational gritRebound from a recession faster than your competitorsLead your company through any kind of crisisThis collection of articles includes "How Resilience Works" by Diane Coutu; "The Quest for Resilience" by Gary Hamel and Liisa Valikangas; "Disruptive Technologies: Catching the Wave" by Joseph L. Bower and Clayton M. Christensen; "Organizational Grit" by Thomas H. Lee and Angela L. Duckworth; "Leading in Times of Trauma" by Jane E. Dutton, Peter J. Frost, Monica C. Worline, Jacoba M. Lilius, and Jason M. Kanov; "Learning from the Future" by J. Peter Scoblic; "Leading a New Era of Climate Action" by Andrew Winston; "The High Price of Efficiency" by Roger L. Martin; "Reigniting Growth" by Chris Zook and James Allen; "Global Supply Chains in a Post-Pandemic World" by Willy C. Shih; and "Roaring Out of Recession" by Ranjay Gulati, Nitin Nohria, and Franz Wohlgezogen.HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.
HBR's 10 Must Reads on Organizational Resilience (with bonus article "Organizational Grit" by Thomas H. Lee and Angela L. Duckworth)
Inbunden, Engelska, 2021
443 kr
Tillfälligt slut
Build resilience in your company to weather the greatest crises.If you read nothing else on organizational resilience, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help your company prepare for and overcome disruption, social upheaval, and disaster.This book will inspire you to:Reposition your core business while launching a separate, disruptive businessBuild the ability to continually anticipate and adjust to emerging trendsPrepare for the business implications of climate changeLearn about the risks of hyperefficient businessesDevelop organizational gritRebound from a recession faster than your competitorsLead your company through any kind of crisisThis collection of articles includes "How Resilience Works" by Diane Coutu; "The Quest for Resilience" by Gary Hamel and Liisa Valikangas; "Disruptive Technologies: Catching the Wave" by Joseph L. Bower and Clayton M. Christensen; "Organizational Grit" by Thomas H. Lee and Angela L. Duckworth; "Leading in Times of Trauma" by Jane E. Dutton, Peter J. Frost, Monica C. Worline, Jacoba M. Lilius, and Jason M. Kanov; "Learning from the Future" by J. Peter Scoblic; "Leading a New Era of Climate Action" by Andrew Winston; "The High Price of Efficiency" by Roger L. Martin; "Reigniting Growth" by Chris Zook and James Allen; "Global Supply Chains in a Post-Pandemic World" by Willy C. Shih; and "Roaring Out of Recession" by Ranjay Gulati, Nitin Nohria, and Franz Wohlgezogen.HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.
HBR's 10 Must Reads on Change Management, Vol. 2 (with bonus article "Accelerate!" by John P. Kotter)
Häftad, Engelska, 2021
212 kr
Skickas inom 5-8 vardagar
Lead change amid constant turbulence and disruption.Get more of the ideas you want, from the authors you trust, with HBR's 10 Must Reads on Change Management (Vol. 2). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you successfully transform your organization.With insights from leading experts including John Kotter, Tim Brown, and Roger Martin, this book will inspire you to:Master the eight accelerators of strategic changeTurn your culture into a catalyst for transformationUse your network ties to win over resistersApply design thinking to secure buy-in Scale agile practices across your organizationGet reorgs rightAvoid pursuing the wrong changesThis collection of articles includes "What Everyone Gets Wrong About Change Management," by N. Anand and Jean-Louis Barsoux; "Cultural Change That Sticks," by Jon R. Katzenbach, Ilona Steffen, and Caroline Kronley; "Culture Is Not the Culprit," by Jay W. Lorsch and Emily McTague; "The Network Secrets of Great Change Agents," by Julie Battilana and Tiziana Casciaro; "Design for Action," by Tim Brown and Roger L. Martin; "Agile at Scale," by Darrell K. Rigby, Jeff Sutherland, and Andy Noble; "The Merger Dividend," by Ron Ashkenas, Suzanne Francis, and Rick Heinick; "Getting Reorgs Right," by Stephen Heidari-Robinson and Suzanne Heywood; and "Your Workforce Is More Adaptable Than You Think," by Joseph B. Fuller, Judith K. Wallenstein, Manjari Raman, and Alice de Chalendar.HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.
HBR's 10 Must Reads on Change Management, Vol. 2 (with bonus article "Accelerate!" by John P. Kotter)
Inbunden, Engelska, 2021
449 kr
Tillfälligt slut
Lead change amid constant turbulence and disruption.Get more of the ideas you want, from the authors you trust, with HBR's 10 Must Reads on Change Management (Vol. 2). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you successfully transform your organization.With insights from leading experts including John Kotter, Tim Brown, and Roger Martin, this book will inspire you to:Master the eight accelerators of strategic changeTurn your culture into a catalyst for transformationUse your network ties to win over resistersApply design thinking to secure buy-in Scale agile practices across your organizationGet reorgs rightAvoid pursuing the wrong changesThis collection of articles includes "What Everyone Gets Wrong About Change Management," by N. Anand and Jean-Louis Barsoux; "Cultural Change That Sticks," by Jon R. Katzenbach, Ilona Steffen, and Caroline Kronley; "Culture Is Not the Culprit," by Jay W. Lorsch and Emily McTague; "The Network Secrets of Great Change Agents," by Julie Battilana and Tiziana Casciaro; "Design for Action," by Tim Brown and Roger L. Martin; "Agile at Scale," by Darrell K. Rigby, Jeff Sutherland, and Andy Noble; "The Merger Dividend," by Ron Ashkenas, Suzanne Francis, and Rick Heinick; "Getting Reorgs Right," by Stephen Heidari-Robinson and Suzanne Heywood; and "Your Workforce Is More Adaptable Than You Think," by Joseph B. Fuller, Judith K. Wallenstein, Manjari Raman, and Alice de Chalendar.HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.
283 kr
Skickas inom 5-8 vardagar
Named one of "10 Must-Read Career and Leadership Books For 2022" by ForbesThe ultimate guide to the essentials of strategy and management, from one of the world's top business thinkers.Over a stellar career, Roger Martin has advised the CEOs of some of the world's most successful companies. From the beginning, he noted that almost every executive he talked to had a "model"—a framework or way of thinking that guided their strategy and activities. But these models tended to become automatic, so much so that when one didn't work, the typical response was just to apply it again—with greater enthusiasm.Martin took a fresh, critical approach to helping. When company leaders came to him with fundamental questions—How do you decide where to play and how to win? What is the key to shaping and changing corporate culture? How can you design a successful, sustainable innovation process?—his first response was to break the spell of the current model with a memo articulating a new way to think about the problem at hand and a more powerful and effective way to successfully overcome it.Over time, these ideas worked their way into Martin's many Harvard Business Review articles. Now, for the first time, they appear together in A New Way to Think. With his trademark incisive intellect and clarity, Martin covers the entire breadth of the management landscape—illuminating the true nature of competition, explaining how company success revolves around customers, revealing how strategy and execution are really the same thing, and much more.Reading like a series of one-on-one sessions with one of the world's leading business thinkers, A New Way to Think is an essential guide for any current or aspiring business leader.
357 kr
Tillfälligt slut
Viele Unternehmer und Manager haben Probleme, neue Ideen zu entwickeln. Oftmals bleiben sie dann doch ihren bisherigen Problemlösungen verhaftet und benutzen dieselben "alten" Tools. Aber wir müssen anders und neu denken und uns von konventionellem Wissen verabschieden. Zum Beispiel von der Ansicht, dass bei einer Entscheidung mit 2 gegensätzlichen Polen nur ein Entweder-Oder oder Kompromiss (der kleinste gemeinsame Nenner, wenn es hart auf hart kommt) die einzigen Möglichkeiten sind. Roger Martin fordert dann integratives Denken, also die Schaffung einer neuen Lösung als Synthese aus den beiden gegensätzlichen Modellen.Wie Integrative Thinking in der Praxis umgesetzt werden kann, zeigt er in "Gute Entscheidungen". Das Buch von Roger Martin und Jennifer Riel liefert für jede Führungskraft und jeden Manager, die harte Entscheidungen treffen müssen, eine vierstufige Methode zur integrativen Lösung von komplexen und großen Problemen. Damit und durch die zahlreich enthaltenen Storys und Praxisbeispiele integrativer Denker aus verschiedenen Unternehmen und Branchen ist es DAS Anwendungsbuch für die Kunst des integrativen Denkens.
381 kr
Skickas inom 3-6 vardagar
482 kr
Tillfälligt slut
Set a bold vision for your company—and achieve it.If you read nothing else on strategy, read this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you understand the dynamics of competition, find new sources of advantage, and create and capture lasting value.This book will inspire you to:Align your strategic thinking with your evolving industrySpot and mitigate bias in your decision-makingPut purpose at the core of your strategyDiscover new opportunities in the age of AICreate blue oceans that render the competition irrelevantClose the strategy-to-execution gapThis collection of articles includes "The Five Competitive Forces That Shape Strategy," by Michael E. Porter; "Blue Ocean Strategy," by W. Chan Kim and Renee Mauborgne; "Make Strategic Choices Simultaneously, Not Separately," by Roger L. Martin; "Put Purpose at the Core of Your Strategy," by Thomas W. Malnight, Ivy Buche, and Charles Dhanaraj; "Take the Bias Out of Big Decisions," by Freek Vermeulen; "Transient Advantage," by Rita McGrath; "Competing in the Age of AI," by Marco Iansiti and Karim R. Lakhani; "In the Ecosystem Economy, What's Your Strategy?," by Michael G. Jacobides; "Why Isn't Your Strategy Sticking?," by Andrea Belk Olson; "How to Avoid the Agility Trap," by Jianwen Liao and Feng Zhu; "Strategy in a Hyperpolitical World," by Roger L. Martin and Martin Reeves; "What You Lose with Your New Priorities," by Natalia Weisz and Roberto Vassolo; "Turning Great Strategy into Great Performance," by Michael Mankins and Richard Steele; and "Bringing True Strategic Foresight Back to Business," by Amy Webb.HBR's 10 Must Reads are definitive collections of classic ideas, practical advice, and essential thinking from the pages of Harvard Business Review. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others.This Updated and Expanded edition features new, breakthrough articles, additional short-form pieces, and a detailed discussion guide to give you and your team the tools you need for sustained success.
229 kr
Skickas inom 5-8 vardagar
Put customers at the core of your business.If you read nothing else on marketing, read this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you connect better with your established customers, develop offerings that attract new ones, and unlock opportunities for growth.This book will inspire you to:Align your sales and marketing teams for maximum impactMeasure the real-world value of customer loyaltyBlend human and machine intelligence to manage your brandReap the benefits of psychological targeting, ethicallyDevelop influencer campaigns that generate real returnsBuild a customer strategy around personalizationThis collection of articles includes "Marketing Myopia," by Theodore Levitt; "Net Promoter 3.0," by Fred Reichheld, Darci Darnell, and Maureen Burns; "Analytics for Marketers," by Fabrizio Fantini and Das Narayandas; "Personalization Done Right," by Mark Abraham and David C. Edelman; "What Psychological Targeting Can Do," by Sandra Matz; "Why CMOs Never Last," by Kimberly A. Whitler and Neil A. Morgan; "Are Your Marketing and Sales Teams on the Same Page?," by Kelsey Raymond; "How AI Can Power Brand Management," by Julian De Freitas and Elie Ofek; "Attract New Customers Without Alienating Your Old Ones," by Ryan Hamilton and Annie Wilson; "Does Influencer Marketing Really Pay Off?," by Fine F. Leung, Jonathan Z. Zhang, Flora F. Gu, Yiwei Li, and Robert W. Palmatier; "The Right Way to Build Your Brand," by Roger L. Martin, Jann Schwarz, and Mimi Turner; "Is Your Marketing Organization Ready for What's Next?," by Omar Rodríguez-Vilá, Sundar Bharadwaj, Neil A. Morgan, and Shubu Mitra.HBR's 10 Must Reads are definitive collections of classic ideas, practical advice, and essential thinking from the pages of Harvard Business Review. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others.This Updated and Expanded edition features new, breakthrough articles, additional short-form pieces, and a detailed discussion guide to give you and your team the tools you need for sustained success.