Alex Zarifis – författare

Build strategic and technological insight at the intersection of finance and innovation. Principles of Fintech by Alex Zarifis is a practical textbook designed for undergraduate and postgraduate students in business and financial management. Closely aligned with modules in Fintech, digital finance and financial innovation, it equips learners with the knowledge and applied frameworks needed to understand, evaluate and implement financial technologies across contemporary systems. This textbook explores the core technologies and business models shaping the Fintech landscape, from generative AI and blockchain to digital payments, InsurTech and WealthTech. Students are guided through how fintech solutions are developed, implemented and scaled, while critically assessing issues of ethics, governance, regulation and risk management. This textbook includes: - Clear learning objectives and summaries to frame each chapter and consolidate understanding - Applied frameworks linking theory to financial practice - Reflective questions and activities to encourage deeper analysis - Real-world examples to strengthen critical evaluation With its balanced integration of theory, application and critical reflection, Principles of Fintech prepares students to contribute to the evolving world of digital finance and financial innovation.

Build strategic and technological insight at the intersection of finance and innovation. Principles of Fintech by Alex Zarifis is a practical textbook designed for undergraduate and postgraduate students in business and financial management. Closely aligned with modules in fintech, digital finance and financial innovation, it equips learners with the knowledge and applied frameworks needed to understand, evaluate and implement financial technologies across contemporary systems. This textbook explores the core technologies and business models shaping the fintech landscape, from generative AI and blockchain to digital payments, InsurTech and WealthTech. Students are guided through how fintech solutions are developed, implemented and scaled, while critically assessing issues of ethics, governance, regulation and risk management. This textbook includes: - Clear learning objectives and summaries to frame each chapter and consolidate understanding - Applied frameworks linking theory to financial practice - Reflective questions and activities to encourage deeper analysis - Real-world examples to strengthen critical evaluation With its balanced integration of theory, application and critical reflection, Principles of Fintech prepares students to contribute to the evolving world of digital finance and financial innovation.

This collected volume addresses organizational challenges and pitfalls experienced during the implementation of, and experimentation with, digital transformation.The collection reveals examples, experiences, and best practices in the business sector where the grounds of digital transformation were set.

This collected volume addresses organizational challenges and pitfalls experienced during the implementation of, and experimentation with, digital transformation.The collection reveals examples, experiences, and best practices in the business sector where the grounds of digital transformation were set.

Financial technologies, commonly referred to as Fintech, are revolutionizing and reorganizing the financial sector. This digital transformation profoundly impacts society and influences our everyday lives in numerous ways, as financial services intersect with various other services we utilize.This book offers contributions from leading researchers in the field, providing a comprehensive understanding of this multifaceted transformation. It encompasses emerging financial technologies such as cryptoassets, including Bitcoin and Non-Fungible Tokens (NFTs), Decentralized Finance (DeFi), Central Bank Digital Currencies (CBDCs), and the growing significance of Artificial Intelligence (AI) and Generative AI.While the primary audience comprises researchers and academics, practitioners and students can also glean practical insights from its contents.Chapters "A Model of Trust in Central Bank Digital Currency (CBDC) in Brazil: How Trust in a Two-Tier CBDC with Both the Central and Retail Banks Involved Changes Consumer Trust" and "Building Trust in AI: Leadership Insights from Malaysian Fintech Boards" are available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.

This Open Access book explores the rise of robo-advisory within the broader FinTech revolution, tracing its evolution from traditional human advisors to AI-driven platforms that democratize financial services. Robo-advisory technologies are part of a rapidly evolving financial landscape shaped by digitalization, disintermediation, and changing client expectations. This work examines the drivers behind this shift, including advancements in AI and data analytics, evolving investor demands for personalization and accessibility, and the cost and scalability pressures facing financial institutions. The book differentiates rule-based from AI-powered systems, highlighting how modern robo-advisors increasingly leverage machine learning, behavioural insights, and alternative data to offer dynamic and adaptive services. Emerging trends such as hybrid advisory models, behavioural nudges, ethical challenges surrounding algorithmic transparency, and inclusivity concerns are also addressed. Moreover, this work maps out key players and market trends, emphasizing regional variations, consolidation patterns, and niche market opportunities. A novel framework of six AI-driven business models is introduced to explain how robo-advisory is strategically deployed across incumbent and disruptive financial organizations. Ultimately, robo-advisory technologies serve as a lens to understand the future trajectory of financial services where AI, automation, and behavioural design converge to reshape how individuals engage with money, risk, and long-term financial planning.