André Turcotte – författare

Dynasties and Interludes provides a comprehensive and unique overview of elections and voting in Canada from Confederation to the recent spate of minority governments. Its principal argument is that the Canadian political landscape has consisted of long periods of hegemony of a single party and/or leader (dynasties), punctuated by short, sharp disruptions brought about by the sudden rise of new parties, leaders, or social movements (interludes).

Changes in the composition of the electorate and in the technology and professionalization of election campaigns are also examined in this book, both to provide a better understanding of key turning points in Canadian history and a deeper interpretation of present-day electoral politics.

Dynasties and Interludes provides a comprehensive and unique overview of elections and voting in Canada from Confederation to the recent spate of minority governments. Its principal argument is that the Canadian political landscape has consisted of long periods of hegemony of a single party and/or leader (dynasties), punctuated by short, sharp disruptions brought about by the sudden rise of new parties, leaders, or social movements (interludes).

Changes in the composition of the electorate and in the technology and professionalization of election campaigns are also examined in this book, both to provide a better understanding of key turning points in Canadian history and a deeper interpretation of present-day electoral politics.

This book explores the 2019 Canadian Federal Election through a political marketing framework. Justin Trudeau’s leadership appeal, coupled with the differentiation of Canadian politics from American politics over recent elections, has contributed to a spike in interest for politics in the Canadian context. This collection provides in-depth quantitative and qualitative research of different aspects of this election, including the attempted re-branding of the Conservative Party under Andrew Scheer, the marketing of the NDP with the selection of the first visible minority party leader in Canadian history, the political marketing of the Bloc Québécois, Green Party, and People’s Party and, foremost perhaps, the brand maintenance of Trudeau and the Liberal Party of Canada. The book also looks at campaign marketing, and considers how the parties in this election utilized market intelligence, consumer data and vote targeting, and wedge issues during the campaign.

This book offers a fresh take on the dynamics of the 2021 Canadian federal election by focusing on elements pertinent to political marketing and branding rather than just the horse race and campaign dynamics. Chapters by leading and emerging political marketing academics from different disciplines, including communications, political science and political management, are included as well as contributions from practitioners in different fields related to political marketing such as pollsters. Some chapters are collaborations between leading academics and practitioners, which provide new insights into the dynamics of political marketing that enrich this edited volume. The book’s content takes our current understandings of Canadian political marketing in new directions.