Jennifer Lees-Marshment – författare
Visar alla böcker från författaren Jennifer Lees-Marshment. Handla med fri frakt och snabb leverans.
45 produkter
Political Management
The Dance of Government and Politics
Häftad, 2020
634 kr
Lägg i varukorg
Political Management lays out the core tools to manage government, campaigns and parties. The first book to combine management concepts with politics and government, it provides core theories for what Political Planning, Political HR, Political Organising, Political Leadership and Political …
Political Management
The Dance of Government and Politics
Inbunden, 2020
2516 kr
Lägg i varukorg
Political Management lays out the core tools to manage government, campaigns and parties. The first book to combine management concepts with politics and government, it provides core theories for what Political Planning, Political HR, Political Organising, Political Leadership and Political …
Global Political Marketing
Av Jennifer Lees-Marshment, Chris Rudd m. fl.
Inbunden, 2009
2516 kr
Lägg i varukorg
There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and …
Global Political Marketing
Av Jennifer Lees-Marshment, Chris Rudd m. fl.
Häftad, 2011
751 kr
Lägg i varukorg
There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and …
Routledge Handbook of Political Marketing
Inbunden, 2011
3799 kr
Lägg i varukorg
With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality scholarship from across the globe. This work provides an accessible introduction to the …
Political Marketing in the United States
Av Jennifer Lees-Marshment, Brian Conley m. fl.
Inbunden, 2014
2516 kr
Lägg i varukorg
Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, …
Political Marketing in the United States
Av Jennifer Lees-Marshment, Brian Conley m. fl.
Häftad, 2014
824 kr
Lägg i varukorg
Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, …
political marketing revolution
Transforming the government of the UK
Häftad, 2004
338 kr
Lägg i varukorg
This book shows how British politics is being transformed from a leadership-run system to one dictated by public needs and demands. No longer confined to party politics, organisations including the monarchy, the BBC, universities, local councils, charities and the Scottish Parliament are adopting …
Political marketing
A comparative perspective
Av Darren Lilleker, Jennifer Lees-Marshment
Häftad, 2005
371 kr
Lägg i varukorg
Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. Increasingly voters choose parties like consumers choose products, and this study looks at how some political parties, such as Sinn …
Political marketing and British political parties (2nd Edition)
Häftad, 2008
371 kr
Lägg i varukorg
The first edition of this book demonstrated that British political parties now attempt to offer a complete product that will appeal to a majority of voters, rather than being influenced by a political ideology and firm belief system.This new edition provides an updated and more in-depth exploration …
Current Issues in Political Marketing
Av Jennifer Lees-Marshment, Walter W Wymer, Jr
Häftad, 2006
1280 kr
Lägg i varukorg
Explore the increased need for marketing within the political arenaCurrent Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to …
Political Marketing
Principles and Applications
Av Jennifer Lees-Marshment, Brian Conley m. fl.
Inbunden, 2019
2516 kr
Lägg i varukorg
Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages …
Political Marketing
Principles and Applications
Av Jennifer Lees-Marshment, Brian Conley m. fl.
Häftad, 2019
620 kr
Lägg i varukorg
Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages …
Political Management
The Dance of Government and Politics
E-bok, 2020
745 kr
Lägg i varukorg
Political Management lays out the core tools to manage government, campaigns and parties. The first book to combine management concepts with politics and government, it provides core theories for what Political Planning, Political HR, Political Organising, Political Leadership and Political …
Political Management
The Dance of Government and Politics
E-bok, 2020
745 kr
Lägg i varukorg
Political Management lays out the core tools to manage government, campaigns and parties. The first book to combine management concepts with politics and government, it provides core theories for what Political Planning, Political HR, Political Organising, Political Leadership and Political …
Human Resource Management of Political Staffers
Insights from Prime Ministers'' Advisers and Reformers
E-bok, 2023
658 kr
Lägg i varukorg
The Human Resource Management of Political Staffers: Insights from Prime Ministers’ Advisers and Reformers explores the human resource management of political staffers and advisers who work for politicians. Deeply grounded in the experiences of those who worked in the highest political offices …
Human Resource Management of Political Staffers
Insights from Prime Ministers'' Advisers and Reformers
E-bok, 2023
658 kr
Lägg i varukorg
The Human Resource Management of Political Staffers: Insights from Prime Ministers’ Advisers and Reformers explores the human resource management of political staffers and advisers who work for politicians. Deeply grounded in the experiences of those who worked in the highest political offices …
Political Management in Practice
Lessons from around the Globe
Inbunden, 2024
2516 kr
Lägg i varukorg
All organisations manage people, and politics is no different. Campaigns, parties, and government all need to manage people and resources to try to get things done. Of course, the extent to which politics is managed effectively is debatable. Recently public awareness of problematic HR in …
Political Management in Practice
Lessons from around the Globe
Häftad, 2024
634 kr
Lägg i varukorg
All organisations manage people, and politics is no different. Campaigns, parties, and government all need to manage people and resources to try to get things done. Of course, the extent to which politics is managed effectively is debatable. Recently public awareness of problematic HR in …
Human Resource Management of Political Staffers
Insights from Prime Ministers' Advisers and Reformers
Häftad, 2023
590 kr
Lägg i varukorg
The Human Resource Management of Political Staffers: Insights from Prime Ministers’ Advisers and Reformers explores the human resource management of political staffers and advisers who work for politicians.Deeply grounded in the experiences of those who worked in the highest political offices under …
Human Resource Management of Political Staffers
Insights from Prime Ministers' Advisers and Reformers
Inbunden, 2023
2516 kr
Lägg i varukorg
The Human Resource Management of Political Staffers: Insights from Prime Ministers’ Advisers and Reformers explores the human resource management of political staffers and advisers who work for politicians.Deeply grounded in the experiences of those who worked in the highest political offices under …
Political Management in Practice
Lessons from around the Globe
E-bok, 2024
729 kr
Lägg i varukorg
All organisations manage people, and politics is no different. Campaigns, parties, and government all need to manage people and resources to try to get things done. Of course, the extent to which politics is managed effectively is debatable. Recently public awareness of problematic HR in …
Political Management in Practice
Lessons from around the Globe
E-bok, 2024
745 kr
Lägg i varukorg
All organisations manage people, and politics is no different. Campaigns, parties, and government all need to manage people and resources to try to get things done. Of course, the extent to which politics is managed effectively is debatable. Recently public awareness of problematic HR in …
Global Political Marketing
Av Jesper Stromback, Chris Rudd m. fl.
E-bok, 2009
883 kr
Lägg i varukorg
There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and …
Global Political Marketing
Av Jesper Stromback, Chris Rudd m. fl.
E-bok, 2009
883 kr
Lägg i varukorg
There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and …
Political Marketing in the United States
Av Kenneth Cosgrove, Brian Conley m. fl.
E-bok, 2014
970 kr
Lägg i varukorg
Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, …
Political Marketing in the United States
Av Kenneth Cosgrove, Brian Conley m. fl.
E-bok, 2014
949 kr
Lägg i varukorg
Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, …
Routledge Handbook of Political Marketing
E-bok, 2012
1074 kr
Lägg i varukorg
With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality scholarship from across the globe. This work provides an accessible introduction to the …
Routledge Handbook of Political Marketing
E-bok, 2012
1051 kr
Lägg i varukorg
With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality scholarship from across the globe. This work provides an accessible introduction to the …
Current Issues in Political Marketing
Av Walter W Wymer Jr, Jennifer Lees-Marshment
E-bok, 2006
1195 kr
Lägg i varukorg
Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to …
