Political marketing and British political parties (2nd Edition)

Häftad, Engelska, 2008

360 kr

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Beskrivning

The first edition of this book demonstrated that British political parties now attempt to offer a complete product that will appeal to a majority of voters, rather than being influenced by a political ideology and firm belief system.This new edition provides an updated and more in-depth exploration of the political marketing approach, including analysis of the 2001 and 2005 elections. It re-presents the influential theory of market, sales and product-oriented parties, discussing the potential and the limits of consumerism, and the need to blend business concepts with a traditional understanding of politics. Lee-Marshment examines Blair’s New Labour government in order to draw out lessons on delivery, maintaining market intelligence and the effect of changing to a leadership approach that goes against country and party. Analysis of the Conservatives in opposition shows how the best intentions of party leaders to implement a market-orientation can be thwarted by internal resistance and traditional party elites. Providing a more reflective and critical analysis, the second edition offers a more nuanced discussion on how political parties can not only win elections but govern successfully.

Produktinformation

Utgivningsdatum:2008-08-01
Mått:156 x 234 x 17 mm
Vikt:454 g
Format:Häftad
Språk:Engelska
Antal sidor:320
Upplaga:2
Förlag:Manchester University Press
ISBN:9780719077197

Utforska kategorier

Politiska partier inom Samhälle och politik

Mer om författaren

Jennifer Lees-Marshment is a Senior Lecturer in Political Studies at the University of Auckland, New Zealand

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Innehållsförteckning

List of tables, figures and boxesPreface 1. The political market and political marketing2. Thatcher the marketing pioneer3. The death of political conviction: how voters rejected product-oriented parties 4. You can’t sell politicians like soap powder5. Mis-marketing the Conservatives in 2005 6. Blair and the New Labour design: a classic market-oriented party?7. Marketing in opposition: the importance of leadership, internal marketing and management8. Marketing in government: New Labour 1997–20059. A political marketing democracy?BibliographyIndex

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