Current Issues in Political Marketing

AvWalter W Wymer Jr,Jennifer Lees-Marshment

E-bok
Engelska, 2006

1 195 kr

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Beskrivning

Explore the increased need for marketing within the political arena

Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out i

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