Jesper Stromback – författare

There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies.

Written by a team of 25 international expert authors, the volume explores the impact of systemic features such as the party and electoral system, analysing how parties use marketing through 14 detailed country studies. The book explores the notion that political marketing is used by parties to both sell and design political products, is by no means confined to the opposition, and that many opinions besides those of the voters are considered in product design, including ideological anchors, expert opinion and party members’ input.

The authors also explore how other factors impact on political marketing effectiveness, such as the ability of governments to communicate delivery, stay in touch, the role of the media and party unity and culture. Finally the work discusses the democratic implications of market-oriented parties, highlighting the need for debate about the relationship between citizens and governments and the prospects for democracy in the 21st century.

Including a practitioner perspective as well as rigorous academic analysis, this collection provides the first global comprehensive overview of how political parties market themselves, it will be of great interest to all scholars of political marketing, parties and elections and comparative politics.

There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies.

Written by a team of 25 international expert authors, the volume explores the impact of systemic features such as the party and electoral system, analysing how parties use marketing through 14 detailed country studies. The book explores the notion that political marketing is used by parties to both sell and design political products, is by no means confined to the opposition, and that many opinions besides those of the voters are considered in product design, including ideological anchors, expert opinion and party members’ input.

The authors also explore how other factors impact on political marketing effectiveness, such as the ability of governments to communicate delivery, stay in touch, the role of the media and party unity and culture. Finally the work discusses the democratic implications of market-oriented parties, highlighting the need for debate about the relationship between citizens and governments and the prospects for democracy in the 21st century.

Including a practitioner perspective as well as rigorous academic analysis, this collection provides the first global comprehensive overview of how political parties market themselves, it will be of great interest to all scholars of political marketing, parties and elections and comparative politics.

In an increasing number of countries around the world, populist leaders, political parties and movements have gained prominence and influence, either by electoral successes on their own or by influencing other political parties and the national political discourse. While it is widely acknowledged that the media and the role of communication more broadly are key to understanding the rise and success of populist leaders, parties and movements, there is however very little research on populist political communication, at least in the English-speaking research literature.

Originating from a research project funded by the European Cooperation in the field of Scientific and Technical Research (COST), this book seeks to advance this research. It includes examinations 24 European countries, and focuses on three areas within the context of populism and populist political communication: populist actors as communicators, the media and populism and citizens and populism.

In an increasing number of countries around the world, populist leaders, political parties and movements have gained prominence and influence, either by electoral successes on their own or by influencing other political parties and the national political discourse. While it is widely acknowledged that the media and the role of communication more broadly are key to understanding the rise and success of populist leaders, parties and movements, there is however very little research on populist political communication, at least in the English-speaking research literature.

Originating from a research project funded by the European Cooperation in the field of Scientific and Technical Research (COST), this book seeks to advance this research. It includes examinations 24 European countries, and focuses on three areas within the context of populism and populist political communication: populist actors as communicators, the media and populism and citizens and populism.

Over time and across Western democracies, the media has become increasingly influential, and a great deal more political processes have become altered, shaped or structured by the media and the perceived need of individuals, organizations and social systems to communicate with or through the media. The key theoretical perspective to understand this process is mediatization. As a long-term process which has increased the importance of the media and their spill-over effects on political processes, institutions, organizations and actors, mediatization is one of the most important processes reshaping politics and transforming democracies across the Western world.

While the theoretical perspective of mediatization has become increasingly popular in recent years, scholarly understanding of the mediatization process and its antecedents, consequences and contingencies are still hampered by unresolved questions and a lack of systematic empirical studies. This volume addresses this by bringing together contributions that analyze and investigate different facets of the mediatization of politics, making a significant contribution to our theoretical as well as empirical understanding of the mediatization of politics, and setting the agenda for further research on the mediatization of politics.

This book was originally published as a special issue of Journalism Studies.

Over time and across Western democracies, the media has become increasingly influential, and a great deal more political processes have become altered, shaped or structured by the media and the perceived need of individuals, organizations and social systems to communicate with or through the media. The key theoretical perspective to understand this process is mediatization. As a long-term process which has increased the importance of the media and their spill-over effects on political processes, institutions, organizations and actors, mediatization is one of the most important processes reshaping politics and transforming democracies across the Western world.

While the theoretical perspective of mediatization has become increasingly popular in recent years, scholarly understanding of the mediatization process and its antecedents, consequences and contingencies are still hampered by unresolved questions and a lack of systematic empirical studies. This volume addresses this by bringing together contributions that analyze and investigate different facets of the mediatization of politics, making a significant contribution to our theoretical as well as empirical understanding of the mediatization of politics, and setting the agenda for further research on the mediatization of politics.

This book was originally published as a special issue of Journalism Studies.

The second edition of Political Public Relations offers an interdisciplinary overview of the latest theory and research in the still emerging field of political public relations.

The book continues its international orientation in order to fully contextualize the field amidst the various political and communication systems today. Existing chapters have been updated and new chapters added to reflect evolving trends such as the rise of digital and social media, increasing political polarization, and the growth of political populism. As a singular contribution to scholarship in public relations and political communication, this volume serves as an important catalyst for future theory and research.

This volume is ideal for researchers and courses at the intersection of public relations, political communication, and political science.

Chapter 7 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com.