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Since its original articulation in the early 1970s, the 'spiral of silence' theory has become one of the most studied theories of communication and public opinion. It has been tested in varied sociopolitical contexts, with different issues and across communication systems around the world. Attracting the interest of scholars from communication, political science, sociology, public opinion and psychology, it has become both the subject of tempestuous academic debate as well as a mainstay in courses on communication theory globally. Reflecting substantial new thinking, this collection provides a comprehensive examination of the spiral of silence theory, offering a synthesis of prior research as well as a solid platform for future study. It addresses various ideological and methodological criticisms of the theory, links the theory with allied areas of scholarship, and provides analyses of empirical tests. Contributors join together to present a breadth of disciplinary and international perspectives. As a distinctive and innovative examination of this influential theory, this volume serves as a key resource for future research and scholarship in communicaiton, public opinion, and political science.

Since its original articulation in the early 1970s, the 'spiral of silence' theory has become one of the most studied theories of communication and public opinion. It has been tested in varied sociopolitical contexts, with different issues and across communication systems around the world. Attracting the interest of scholars from communication, political science, sociology, public opinion and psychology, it has become both the subject of tempestuous academic debate as well as a mainstay in courses on communication theory globally. Reflecting substantial new thinking, this collection provides a comprehensive examination of the spiral of silence theory, offering a synthesis of prior research as well as a solid platform for future study. It addresses various ideological and methodological criticisms of the theory, links the theory with allied areas of scholarship, and provides analyses of empirical tests. Contributors join together to present a breadth of disciplinary and international perspectives. As a distinctive and innovative examination of this influential theory, this volume serves as a key resource for future research and scholarship in communicaiton, public opinion, and political science.

Bringing together some of the foremost scholars in the field, this book offers a critical introduction to mainstream news media (dis)trust and its social and political conditions and consequences.Drawing on qualitative and quantitative approaches, the chapters in Mainstream News Media Trust summarizes what we know about news media trust today and sets out a research agenda to advance our understanding of the topic in the future. Chapters consider issues such as trends in news media trust, what factors shape and moderate news media trust, how much news media trust a society needs, how truthful news reporting and trust are related, how institutional trust and false stories shape public opinion, and contemporary challenges to news media trust. In addition, they consider what measures different news media have taken to increase audience trust and engagement.This book adopts a comparative global outlook to provide a well-rounded state of the field art. Mainstream News Media Trust is essential reading for advanced students and researchers in Journalism, Digital Media, and related disciplines.The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons [Attribution-Non Commercial-No Derivatives (CC BY-NC-ND)] 4.0 license.

Bringing together some of the foremost scholars in the field, this book offers a critical introduction to mainstream news media (dis)trust and its social and political conditions and consequences.Drawing on qualitative and quantitative approaches, the chapters in Mainstream News Media Trust summarizes what we know about news media trust today and sets out a research agenda to advance our understanding of the topic in the future. Chapters consider issues such as trends in news media trust, what factors shape and moderate news media trust, how much news media trust a society needs, how truthful news reporting and trust are related, how institutional trust and false stories shape public opinion, and contemporary challenges to news media trust. In addition, they consider what measures different news media have taken to increase audience trust and engagement.This book adopts a comparative global outlook to provide a well-rounded state of the field art. Mainstream News Media Trust is essential reading for advanced students and researchers in Journalism, Digital Media, and related disciplines.The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons [Attribution-Non Commercial-No Derivatives (CC BY-NC-ND)] 4.0 license.