Charles T. Salmon - Böcker

Since its original articulation in the early 1970s, the 'spiral of silence' theory has become one of the most studied theories of communication and public opinion. It has been tested in varied sociopolitical contexts, with different issues and across communication systems around the world. Attracting the interest of scholars from communication, political science, sociology, public opinion and psychology, it has become both the subject of tempestuous academic debate as well as a mainstay in courses on communication theory globally. Reflecting substantial new thinking, this collection provides a comprehensive examination of the spiral of silence theory, offering a synthesis of prior research as well as a solid platform for future study. It addresses various ideological and methodological criticisms of the theory, links the theory with allied areas of scholarship, and provides analyses of empirical tests. Contributors join together to present a breadth of disciplinary and international perspectives. As a distinctive and innovative examination of this influential theory, this volume serves as a key resource for future research and scholarship in communicaiton, public opinion, and political science.

Since its original articulation in the early 1970s, the 'spiral of silence' theory has become one of the most studied theories of communication and public opinion. It has been tested in varied sociopolitical contexts, with different issues and across communication systems around the world. Attracting the interest of scholars from communication, political science, sociology, public opinion and psychology, it has become both the subject of tempestuous academic debate as well as a mainstay in courses on communication theory globally. Reflecting substantial new thinking, this collection provides a comprehensive examination of the spiral of silence theory, offering a synthesis of prior research as well as a solid platform for future study. It addresses various ideological and methodological criticisms of the theory, links the theory with allied areas of scholarship, and provides analyses of empirical tests. Contributors join together to present a breadth of disciplinary and international perspectives. As a distinctive and innovative examination of this influential theory, this volume serves as a key resource for future research and scholarship in communicaiton, public opinion, and political science.

Communication Yearbook 36 continues the tradition of publishing state-of-the-discipline literature reviews and essays. Editor Charles T. Salmon presents a volume that is highly international and interdisciplinary in scope, with authors and chapters representing the broad global interests of the International Communication Association. The contents include summaries of communication research programs that represent the most innovative work currently, with internationally renowned scholars serving as respondents to each chapter. Offering a blend of chapters emphasizing timely disciplinary concerns and enduring theoretical questions, this volume will be valuable to scholars throughout communication studies.

Communication Yearbook 34 continues the tradition of publishing rich, state-of-the-discipline literature reviews. This volume offers insightful descriptions of communication research as well as reflections on the implications of those findings for other areas of the discipline. Editor Charles T. Salmon presents a volume with diverse chapters from scholars across the globe. Chapters cover a wide range of topics, including nanotechnology, deception, terror management theory, and the rhetorical aftermath of genocide. Commentaries from senior scholars round out the contents, providing insights on the groundbreaking work presented here. As a whole, this volume will be valuable to scholars and researchers across the communication discipline and around the world.

Communication Yearbook 34 continues the tradition of publishing state-of-the-discipline literature reviews and essays. Editor Charles T. Salmon presents a volume that is highly international and interdisciplinary in scope, with authors and chapters representing the broad global interests of the International Communication Association.The volume is organized into three sections, pertaining to interdisciplinary theory, normative ideals and political realities, and communication and societies in transition. Internationally renowned scholars serve as respondents for the three sections. With a blend of chapters emphasizing timely public policy concerns and enduring theoretical questions, this volume will be valuable to scholars throughout the discipline of communication studies.

Today, more than ever before, governments, industry, and special interest groups are employing information campaigns to effect social change. In ground-breaking fashion, Information Campaigns explores theory of campaigns as well as theory for campaigns, addressing the social context of public information campaigns and social marketing efforts. Using an interdisciplinary approach, Salmon and a distinguished team of contributors develop the theoretical framework of social change to discuss the melding of marketing and strategic communication traditions. Part I reviews the social context in which campaigns are designed, implemented, and analyzed, illustrating a broad range of social concerns campaigns address. The second section analyzes tactical concerns pertaining to underlying components of campaigns, namely audience research, planning, organization and implementation, and evaluation. Students and professionals in the fields of communication, political science, marketing, and public health will benefit from the refreshing approach and provocative analyses in this volume. "This is a terrific book. It presents a unique integration of value and ideological perspectives with the empirical research on information campaigns. The book offers a thorough and readable analysis of the diverse literature in this area." --Richard M. Perloff, Cleveland State University "The [first] section as a whole is particularly successful in providing a context for the study of campaigns within the ongoing processes of social change. . . . The second section of the book offers some interesting treatments of several . . . components of the campaign process. . . . This collection goes a long way toward establishing a new framework within which to study campaigns. . . . It lays out some clear directions and challenges for future research." --Journal of Communication "Salmon's Information Campaigns is a welcome addition to the literature. . . . [This book] enlarges our knowledge of the processes involved in media-centered social change and how social systems . . . act to influence the attitudes, perceptions, and behaviors of different publics. . . . Salmon's book is a refreshing departure from the approach generally taken in the information campaign literature. Having carefully assembled authors from a wide range of disciplines and representing divergent theoretical perspectives and research orientations, Salmon provides a balanced presentation of the values of intended receivers and sponsors of planned social change. He gives as much importance to the values of campaign sponsors as he does to the values of receivers of 'social good.' . . . Practitioners, researchers, and students will find the book useful . . . particularly useful for graduate-level courses in political communication, development communication, health communication, strategic communication, and social marketing." --Journal of Broadcasting and Electronic Media "Unlike many edited volumes, quality is consistent across chapters." --Journalism Quarterly

This volume offers an unprecedented range of scholarly perspectives on the relationship between public opinion and communication. With contributions written from social-scientific, historical, critical, and cultural traditions, the book illuminates the importance and richness of treating public opinion as a multifaceted concept. Topics covered include the nature and institutions of public opinion, media influences, social and psychological contexts, and the role that public opinion assessment plays in a democratic society.

Communication Yearbook 34 continues the tradition of publishing state-of-the-discipline literature reviews and essays. Editor Charles T. Salmon presents a volume that is highly international and interdisciplinary in scope, with authors and chapters representing the broad global interests of the International Communication Association.The volume is organized into three sections, pertaining to interdisciplinary theory, normative ideals and political realities, and communication and societies in transition. Internationally renowned scholars serve as respondents for the three sections. With a blend of chapters emphasizing timely public policy concerns and enduring theoretical questions, this volume will be valuable to scholars throughout the discipline of communication studies.

Communication Yearbook 36 continues the tradition of publishing state-of-the-discipline literature reviews and essays. Editor Charles T. Salmon presents a volume that is highly international and interdisciplinary in scope, with authors and chapters representing the broad global interests of the International Communication Association. The contents include summaries of communication research programs that represent the most innovative work currently, with internationally renowned scholars serving as respondents to each chapter. Offering a blend of chapters emphasizing timely disciplinary concerns and enduring theoretical questions, this volume will be valuable to scholars throughout communication studies.