Communication Yearbook 35

Charles T. Salmon (Ph.D., University of Minnesota) holds the Ellis N. Brandt Chair and is Past Dean of the College of Communication Arts and Sciences at Michigan State University.

• Part I: The Seeds of Mass Communication Research Chapter 1. Ownership, Technology, Content and Context in the Search for Media Effects - Elihu Katz Chapter 2. On the Development of Communication Theory: Some Reflections - Kurt Lang and Gladys Engel Lang Chapter 3. Thoughts on Lazarsfeld’s New York "Radio Studies" from the Perspective of 2010 - Gertrude Robinson Chapter 4. Commentary: Three Accounts of the Founding Heroes of Communication Research - Mihai ComanPart II: Communication and Family ContextsChapter 5. Communication and Work in Copreneurial and Family Businesses - Jill Helmle, David Siebold and Tamara AfifiChapter 6. An Alternative Approach to Studying Family Communication: Studying the Family from a Group Communication Perspective - Stephenson Beck, Amy Miller, Whitney Frahm and Laura FarrellChapter 7. Older People and New Communication Technologies: Narratives from the Literature - Ted Zorn, C. Kay Weaver and Margaret RichardsonChapter 8. Commentary: Moving Beyond our Scholarly Comfort Zones - Jon NussbaumPart III: Perspectives on Communication and LanguageChapter 9. Language Attitudes: Existing Frameworks and an Interactional Model - Howard Giles and Mikaela MarlowChapter 10. Communicating Love: A Sociocultural Perspective - Elisabeth Gareis and Richard WilkinsChapter 11. Critical Discourse Analysis and (U.S.) Communication Scholarship: Recovering Old Connections, Envisioning New Ones - Karen Tracy, Susana Martinez-Guillem, Jessica Robles and Kimberly Casteline Chapter 12. Commentary: Discussion: Discourse, Context, and Interdisciplinarity - Ruth WodakPart IV: Emerging Perspectives on Issues of Enduring ImportanceChapter 13. Anonymous Communication: Unmasking Findings Across Fields - Steven Rains, Craig Scott and Muge HasekiChapter 14. Mass Media Effects on Youth Sexual Behavior - Paul WrightChapter 15. Interactivity: Managing Customers in the Electronic Marketplace - Paul MurschetzChapter 16. Commentary - Pen Hwa Ang