Anita Proszowska – författare
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8 produkter
Sustainable Marketing and the Circular Economy in Poland
Key Concepts and Strategies
Av Anita Proszowska, Ewa Prymon-Ryś m. fl.
Inbunden, 2024
1030 kr
Lägg i varukorg
Sustainable Marketing and the Circular Economy in Poland outlines the specific challenges around formulating an organisation's marketing strategy in line with the circular economy (CE) framework.This book helps to solve the problem of ineffective pro-environmental programmes and marketing tools, …
Sustainable Marketing and the Circular Economy in Poland
Key Concepts and Strategies
Av Anita Proszowska, Ewa Prymon-Ryś m. fl.
Häftad, 2025
383 kr
Lägg i varukorg
Sustainable Marketing and the Circular Economy in Poland outlines the specific challenges around formulating an organisation's marketing strategy in line with the circular economy (CE) framework.This book helps to solve the problem of ineffective pro-environmental programmes and marketing tools, …
Greenwashing Practices in Company Marketing Communications
Av Anita Proszowska, Małgorzata Budzanowska-Drzewiecka m. fl.
Inbunden, 2025
888 kr
Lägg i varukorg
This book explores greenwashing practices in company marketing communications, outlining the different types of greenwashing and recommending strategies for readers to successfully differentiate between greenwashing and green marketing.It reviews the theoretical and practical concepts of …
From Idea to Impact in Green HRM
How Social Enterprises Build a Green Future
Av Anna Rogozińska-Pawełczyk, Katarzyna Gadomska-Lila m. fl.
Inbunden, 2026
1561 kr
Kommande
This incisive book explores how social enterprises contribute to sustainability through the development of environmentally conscious workforces. It examines the mechanisms through which HR practices foster pro-environmental attitudes and behaviours, as well as the central role played by employees’ …
Sustainable Marketing and the Circular Economy in Poland
Key Concepts and Strategies
Av Aleksandra Wilk, Anna Kondak m. fl.
E-bok, 2024
446 kr
Lägg i varukorg
Sustainable Marketing and the Circular Economy in Poland outlines the specific challenges around formulating an organisation''s marketing strategy in line with the circular economy (CE) framework. This book helps to solve the problem of ineffective pro-environmental programmes and marketing tools, …
Sustainable Marketing and the Circular Economy in Poland
Key Concepts and Strategies
Av Aleksandra Wilk, Anna Kondak m. fl.
E-bok, 2024
446 kr
Lägg i varukorg
Sustainable Marketing and the Circular Economy in Poland outlines the specific challenges around formulating an organisation''s marketing strategy in line with the circular economy (CE) framework. This book helps to solve the problem of ineffective pro-environmental programmes and marketing tools, …
Greenwashing Practices in Company Marketing Communications
Av Magdalena Dolhasz, Justyna Ostrowska m. fl.
E-bok, 2025
373 kr
Lägg i varukorg
This book explores greenwashing practices in company marketing communications, outlining the different types of greenwashing and recommending strategies for readers to successfully differentiate between greenwashing and green marketing.It reviews the theoretical and practical concepts of …
Greenwashing Practices in Company Marketing Communications
Av Magdalena Dolhasz, Justyna Ostrowska m. fl.
E-bok, 2025
381 kr
Lägg i varukorg
This book explores greenwashing practices in company marketing communications, outlining the different types of greenwashing and recommending strategies for readers to successfully differentiate between greenwashing and green marketing.It reviews the theoretical and practical concepts of …
