Magdalena Dołhasz – författare

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1 produkter

1. 

   Greenwashing Practices in Company Marketing Communications

   Av Anita Proszowska, Małgorzata Budzanowska-Drzewiecka m. fl.

   Inbunden, 2025

   888 kr

   Lägg i varukorg

   This book explores greenwashing practices in company marketing communications, outlining the different types of greenwashing and recommending strategies for readers to successfully differentiate between greenwashing and green marketing.It reviews the theoretical and practical concepts of …