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5 produkter
Greenwashing Practices in Company Marketing Communications
Av Anita Proszowska, Małgorzata Budzanowska-Drzewiecka m. fl.
Inbunden, 2025
888 kr
Lägg i varukorg
This book explores greenwashing practices in company marketing communications, outlining the different types of greenwashing and recommending strategies for readers to successfully differentiate between greenwashing and green marketing.It reviews the theoretical and practical concepts of …
Exploring Emotions in Customer Experience Research
Av Małgorzata Budzanowska-Drzewiecka, Adrian Lubowiecki-Vikuk
Inbunden, 2025
1518 kr
Lägg i varukorg
This thought-provoking book examines the role of emotions in customer experience research. Małgorzata Budzanowska-Drzewiecka and Adrian Lubowiecki-Vikuk explore methods of capturing mixed emotional states throughout the consumer journey, covering core theoretical issues and providing much-needed …
Exploring Emotions in Customer Experience Research
Av Adrian Lubowiecki-Vikuk, Malgorzata Budzanowska-Drzewiecka
E-bok, 2025
26 kr
Lägg i varukorg
This thought-provoking book examines the role of emotions in customer experience research. Malgorzata Budzanowska-Drzewiecka and Adrian Lubowiecki-Vikuk explore methods of capturing mixed emotional states throughout the consumer journey, covering core theoretical issues and providing much-needed …
Greenwashing Practices in Company Marketing Communications
Av Magdalena Dolhasz, Justyna Ostrowska m. fl.
E-bok, 2025
373 kr
Lägg i varukorg
This book explores greenwashing practices in company marketing communications, outlining the different types of greenwashing and recommending strategies for readers to successfully differentiate between greenwashing and green marketing.It reviews the theoretical and practical concepts of …
Greenwashing Practices in Company Marketing Communications
Av Magdalena Dolhasz, Justyna Ostrowska m. fl.
E-bok, 2025
381 kr
Lägg i varukorg
This book explores greenwashing practices in company marketing communications, outlining the different types of greenwashing and recommending strategies for readers to successfully differentiate between greenwashing and green marketing.It reviews the theoretical and practical concepts of …
