Aurélia Durand - Böcker

Aurélia Durand shares her path from art school to internationally recognized artist, and how you can start your creative journey. Aurélia Durand has been published in The New Yorker, worked with massive brands, and illustrated the #1 New York Times Bestseller This Book Is Anti-Racist, so she knows a thing or two about honing her craft, challenging herself, and making dreams come true. Inspired by questions she is regularly asked, she shares how she did it, the lessons she and her artist friends have learned along the way, and how you can do it too.Each chapter explores a different area of creativity and brand building, from developing your creative vision and creating a portfolio of work to using social media to your advantage and how to build a sustainable business. If you've ever wanted to know how to find your style and build your brand but didn't know who to ask, Aurélia's got you covered.

This concise text focuses squarely on the issues facing marketers in an increasingly global world. It identifies several trends, linking them together, and positioning them as marketing practices that companies implement as a way of responding to the major consequences of globalization. The book also includes case studies to illustrate new practices and allow students to discuss issues of market selection, entry modes, segmentation, targeting, and positioning, as well as product, price, distribution, promotion, and corporate communication policies in a globalized world.Durand’s unique approach moves beyond marketing management and strategy issues and provides students with the broader context to understand the marketing practices they’ll use in the real world.This book will prove to be an essential resource for any student of marketing and international business working to stay ahead in an increasingly competitive and global industry.