Barbara Weinstein – författare

This book is the first major study of industrialists and social policy in Latin America. Barbara Weinstein examines the vast array of programs sponsored by a new generation of Brazilian industrialists who sought to impose on the nation their vision of a rational, hierarchical, and efficient society. She explores in detail two national agencies founded in the 1940s (SENAI and SESI) that placed vocational training and social welfare programs directly in the hands of industrialist associations. Assessing the industrialists' motives, Weinstein also discusses how both men and women in Brazil's working class received the agencies' activities. Inspired by the concepts of scientific management, rational organization, and applied psychology, Sao Paulo's industrialists initiated wide-ranging programs to raise the standard of living, increase productivity, and at the same time secure lasting social peace. According to Weinstein, workers initially embraced many of their efforts but were nonetheless suspicious of employers' motives and questioned their commitment to progressivism. By the 1950s, industrial leaders' notion of the working class as morally defective and their insistence on stemming civil unrest at all costs increasingly diverged from populist politics and led to the industrialists' active support of the 1964 military coup.

In this important and timely collection of essays, historians reflect on the middle class: what it is, why its struggles figure so prominently in discussions of the current economic crisis, and how it has shaped, and been shaped by, modernity. The contributors focus on specific middle-class formations around the world-in Africa, Asia, Europe, the Middle East, and the Americas-since the mid-nineteenth century. They scrutinize these formations in relation to the practices of modernity, to professionalization, to revolutionary politics, and to the making of a public sphere. Taken together, their essays demonstrate that the historical formation of the middle class has been constituted transnationally through changing, unequal relationships and shifting racial and gender hierarchies, colonial practices, and religious divisions. That history raises questions about taking the robustness of the middle class as the measure of a society's stability and democratic promise. Those questions are among the many stimulated by The Making of the Middle Class, which invites critical conversation about capitalism, imperialism, postcolonialism, modernity, and our neoliberal present.Contributors. Susanne Eineigel, Michael A.Ervin, IÑigo GarcÍa-Bryce, Enrique Garguin, Simon Gunn, Carol E. Harrison, Franca Iacovetta, Sanjay Joshi, Prashant Kidambi, A. Ricardo LÓpez, Gisela Mettele, Marina Moskowitz, Robyn Muncy, Brian Owensby, David S. Parker, Mrinalini Sinha, Mary Kay Vaughan, Daniel J. Walkowitz, Keith David Watenpaugh, Barbara Weinstein, Michael O. West

In this important and timely collection of essays, historians reflect on the middle class: what it is, why its struggles figure so prominently in discussions of the current economic crisis, and how it has shaped, and been shaped by, modernity. The contributors focus on specific middle-class formations around the world-in Africa, Asia, Europe, the Middle East, and the Americas-since the mid-nineteenth century. They scrutinize these formations in relation to the practices of modernity, to professionalization, to revolutionary politics, and to the making of a public sphere. Taken together, their essays demonstrate that the historical formation of the middle class has been constituted transnationally through changing, unequal relationships and shifting racial and gender hierarchies, colonial practices, and religious divisions. That history raises questions about taking the robustness of the middle class as the measure of a society's stability and democratic promise. Those questions are among the many stimulated by The Making of the Middle Class, which invites critical conversation about capitalism, imperialism, postcolonialism, modernity, and our neoliberal present.Contributors. Susanne Eineigel, Michael A.Ervin, IÑigo GarcÍa-Bryce, Enrique Garguin, Simon Gunn, Carol E. Harrison, Franca Iacovetta, Sanjay Joshi, Prashant Kidambi, A. Ricardo LÓpez, Gisela Mettele, Marina Moskowitz, Robyn Muncy, Brian Owensby, David S. Parker, Mrinalini Sinha, Mary Kay Vaughan, Daniel J. Walkowitz, Keith David Watenpaugh, Barbara Weinstein, Michael O. West

In The Color of Modernity, Barbara Weinstein focuses on race, gender, and regionalism in the formation of national identities in Brazil; this focus allows her to explore how uneven patterns of economic development are consolidated and understood. Organized around two principal episodes-the 1932 Constitutionalist Revolution and 1954’s IV CentenÁrio, the quadricentennial of SÃo Paulo’s founding-this book shows how both elites and popular sectors in SÃo Paulo embraced a regional identity that emphasized their European origins and aptitude for modernity and progress, attributes that became-and remain-associated with “whiteness.” This racialized regionalism naturalized and reproduced regional inequalities, as SÃo Paulo became synonymous with prosperity while Brazil’s Northeast, a region plagued by drought and poverty, came to represent backwardness and SÃo Paulo’s racial “Other.”  This view of regional difference, Weinstein argues, led to development policies that exacerbated these inequalities and impeded democratization.