Bernard Cova – författare
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13 produkter
Consuming Experience
Av Antonella Caru, Bernard Cova
Inbunden, 2006
3070 kr
Lägg i varukorg
This book covers the ‘hot topic’ of the experiential consumption in an accessible manner and from a unique industry perspective which is not used in any other book. It highlights the idea that an experience is not something that can be readily managed by firms and is not limited to the market: an …
Consuming Experience
Av Antonella Caru, Bernard Cova
Häftad, 2006
911 kr
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This book covers the ‘hot topic’ of the experiential consumption in an accessible manner and from a unique industry perspective which is not used in any other book. It highlights the idea that an experience is not something that can be readily managed by firms and is not limited to the market: an …
Project Marketing
Beyond Competitive Bidding
Av Bernard Cova, Pervez Ghauri m. fl.
Häftad, 2002
829 kr
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Project Marketing: Beyond Competitive Bidding is the first English language book that focuses specifically on this important, emerging subject. Project marketing relates to the various marketing activities that take place prior to winning a contract. It deals with marketing of large and complex …
Consumer Tribes
Av Avi Shankar, Bernard Cova m. fl.
Häftad, 2007
848 kr
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Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that …
Consuming Experience
Av Bernard Cova, Antonella Caru
E-bok, 2013
1074 kr
Lägg i varukorg
This book covers the ‘hot topic’ of the experiential consumption in an accessible manner and from a unique industry perspective which is not used in any other book. It highlights the idea that an experience is not something that can be readily managed by firms and is not limited to the market: …
Consuming Experience
Av Bernard Cova, Antonella Caru
E-bok, 2013
1051 kr
Lägg i varukorg
This book covers the ‘hot topic’ of the experiential consumption in an accessible manner and from a unique industry perspective which is not used in any other book. It highlights the idea that an experience is not something that can be readily managed by firms and is not limited to the market: …
Consumer Tribes
Av Robert Kozinets, Bernard Cova m. fl.
E-bok, 2012
949 kr
Lägg i varukorg
Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that …
Consumer Tribes
Av Robert Kozinets, Bernard Cova m. fl.
E-bok, 2012
970 kr
Lägg i varukorg
Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that …
Consumer Tribes
Av Avi Shankar, Bernard Cova m. fl.
Inbunden, 2015
2591 kr
Lägg i varukorg
Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that …
Start-Ups and the Mobilization of Social Interactions
Av Anicet Nemani, Bernard Cova m. fl.
E-bok, 2023
347 kr
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With this book comes a message that the authors have for management and entrepreneurship experts around the world. Beyond the myth of the ‘start-up nation’, ‘hypergrowth’, and speculation on future business value, there exists an alternative form of entrepreneurship that young entrepreneurs are …
Start-Ups and the Mobilization of Social Interactions
Av Anicet Nemani, Bernard Cova m. fl.
E-bok, 2023
337 kr
Lägg i varukorg
With this book comes a message that the authors have for management and entrepreneurship experts around the world. Beyond the myth of the ‘start-up nation’, ‘hypergrowth’, and speculation on future business value, there exists an alternative form of entrepreneurship that young entrepreneurs are …
Start-Ups and the Mobilization of Social Interactions
Av Franck Barès, Bernard Cova m. fl.
Häftad, 2023
300 kr
Lägg i varukorg
With this book comes a message that the authors have for management and entrepreneurship experts around the world. Beyond the myth of the ‘start-up nation’, ‘hypergrowth’, and speculation on future business value, there exists an alternative form of entrepreneurship that young entrepreneurs are …
Start-up tribu
Comment entreprendre avec sa communauté
Av Bernard Cova, Anicet Nemani m. fl.
Häftad, 2022
250 kr
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