Robert Kozinets – författare
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12 produkter
Netnography
The Essential Guide to Qualitative Social Media Research
Häftad, 2019
629 kr
Lägg i varukorg
Netnography is an adaptation of ethnography for the online world, pioneered by Robert Kozinets, and is concerned with the study of online cultures and communities as distinct social phenomena, rather than isolated content. In this landmark third edition, Netnography: The Essential Guide provides …
Consumer Tribes
Av Avi Shankar, Bernard Cova m. fl.
Häftad, 2007
846 kr
Lägg i varukorg
Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that …
Qualitative Consumer and Marketing Research
Av Russell W. Belk, Eileen Fischer m. fl.
Häftad, 2012
1816 kr
Lägg i varukorg
How is qualitative marketing and consumer research conducted today? - What is rigorous research in this field? - What are the new, cutting edge techniques? Written for students, scholars, and marketing research practitioners, this book takes readers through the basics to an advanced understanding …
Consumer Tribes
Av Robert Kozinets, Bernard Cova m. fl.
E-bok, 2012
949 kr
Lägg i varukorg
Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that …
Consumer Tribes
Av Robert Kozinets, Bernard Cova m. fl.
E-bok, 2012
970 kr
Lägg i varukorg
Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that …
Consumer Tribes
Av Avi Shankar, Bernard Cova m. fl.
Inbunden, 2015
2585 kr
Lägg i varukorg
Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that …
Netnography
The Essential Guide to Qualitative Social Media Research
Inbunden, 2019
2115 kr
Lägg i varukorg
Netnography is an adaptation of ethnography for the online world, pioneered by Robert Kozinets, and is concerned with the study of online cultures and communities as distinct social phenomena, rather than isolated content. In this landmark third edition, Netnography: The Essential Guide provides …
Influencers and Creators
Business, Culture and Practice
Av Robert Kozinets, Ulrike Gretzel m. fl.
Häftad, 2023
590 kr
Lägg i varukorg
Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the …
Influencers and Creators
Business, Culture and Practice
Av Robert Kozinets, Ulrike Gretzel m. fl.
Inbunden, 2023
2560 kr
Lägg i varukorg
Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the …
Qualitative Consumer and Marketing Research
Av Russell W. Belk, Eileen Fischer m. fl.
Inbunden, 2012
2498 kr
Tillfälligt slut
How is qualitative marketing and consumer research conducted today? - What is rigorous research in this field? - What are the new, cutting edge techniques? Written for students, scholars, and marketing research practitioners, this book takes readers through the basics to an advanced understanding …
