Eileen Fischer – författare
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7 produkter
Explorations in Consumer Culture Theory
Av John F. Sherry, Eileen Fischer
Häftad, 2011
750 kr
Lägg i varukorg
The literature of marketplace behaviour, long dominated by economic and psychological discourse, has matured in the last decade to reveal the vast expanse of consumption activity not adequately addressed – in either theoretical or empirical perspective - by the discipline's favoured approaches. The …
Explorations in Consumer Culture Theory
Av John F. Sherry, Eileen Fischer
Inbunden, 2008
3065 kr
Lägg i varukorg
The literature of marketplace behaviour, long dominated by economic and psychological discourse, has matured in the last decade to reveal the vast expanse of consumption activity not adequately addressed – in either theoretical or empirical perspective - by the discipline's favoured approaches. The …
Qualitative Consumer and Marketing Research
Av Russell W. Belk, Eileen Fischer m. fl.
Häftad, 2012
1816 kr
Lägg i varukorg
How is qualitative marketing and consumer research conducted today? - What is rigorous research in this field? - What are the new, cutting edge techniques? Written for students, scholars, and marketing research practitioners, this book takes readers through the basics to an advanced understanding …
Explorations in Consumer Culture Theory
Av Eileen Fischer, John F. Sherry
E-bok, 2008
883 kr
Lägg i varukorg
The literature of marketplace behaviour, long dominated by economic and psychological discourse, has matured in the last decade to reveal the vast expanse of consumption activity not adequately addressed – in either theoretical or empirical perspective - by the discipline''s favoured approaches. …
Explorations in Consumer Culture Theory
Av Eileen Fischer, John F. Sherry
E-bok, 2008
864 kr
Lägg i varukorg
The literature of marketplace behaviour, long dominated by economic and psychological discourse, has matured in the last decade to reveal the vast expanse of consumption activity not adequately addressed – in either theoretical or empirical perspective - by the discipline''s favoured approaches. …
Qualitative Consumer and Marketing Research
Av Robert V Kozinets, Eileen Fischer m. fl.
E-bok, 2012
748 kr
Lägg i varukorg
How is qualitative marketing and consumer research conducted today? - What is rigorous research in this field? - What are the new, cutting edge techniques? Written for students, scholars, and marketing research practitioners, this book takes readers through the basics to an advanced understanding …
Qualitative Consumer and Marketing Research
Av Russell W. Belk, Eileen Fischer m. fl.
Inbunden, 2012
2498 kr
Tillfälligt slut
How is qualitative marketing and consumer research conducted today? - What is rigorous research in this field? - What are the new, cutting edge techniques? Written for students, scholars, and marketing research practitioners, this book takes readers through the basics to an advanced understanding …
