Robert V. Kozinets – författare
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8 produkter
Netnography Unlimited
Understanding Technoculture using Qualitative Social Media Research
Av Robert V. Kozinets, Rossella Gambetti
Inbunden, 2020
2084 kr
Lägg i varukorg
Netnography has become an essential tool for qualitative research in the dynamic, complex, and conflicted worlds of contemporary technoculture. Shaped by academic fields, industries, national contexts, technologies and platforms, and languages and cultures for over two decades, netnography has …
Netnography Unlimited
Understanding Technoculture using Qualitative Social Media Research
Av Rossella Gambetti, Robert V. Kozinets
E-bok, 2020
866 kr
Lägg i varukorg
Netnography has become an essential tool for qualitative research in the dynamic, complex, and conflicted worlds of contemporary technoculture. Shaped by academic fields, industries, national contexts, technologies and platforms, and languages and cultures for over two decades, netnography has …
Netnography Unlimited
Understanding Technoculture using Qualitative Social Media Research
Av Rossella Gambetti, Robert V. Kozinets
E-bok, 2020
866 kr
Lägg i varukorg
Netnography has become an essential tool for qualitative research in the dynamic, complex, and conflicted worlds of contemporary technoculture. Shaped by academic fields, industries, national contexts, technologies and platforms, and languages and cultures for over two decades, netnography has …
Qualitative Consumer and Marketing Research
Av Robert V Kozinets, Eileen Fischer m. fl.
E-bok, 2012
748 kr
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How is qualitative marketing and consumer research conducted today? - What is rigorous research in this field? - What are the new, cutting edge techniques? Written for students, scholars, and marketing research practitioners, this book takes readers through the basics to an advanced understanding …
Netnography
The Essential Guide to Qualitative Social Media Research
E-bok, 2019
587 kr
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Netnography is an adaptation of ethnography for the online world, pioneered by Robert Kozinets, and is concerned with the study of online cultures and communities as distinct social phenomena, rather than isolated content. In this landmark third edition, Netnography: The Essential Guide provides …
Influencers and Creators
Business, Culture and Practice
Av Rossella Gambetti, Ulrike Gretzel m. fl.
E-bok, 2023
538 kr
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Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the …
