Rossella Gambetti – författare
Visar alla böcker från författaren Rossella Gambetti. Handla med fri frakt och snabb leverans.
8 produkter
Managing Corporate Communication
A Cross-Cultural Approach
Av Rossella Gambetti, Stephen Quigley
Häftad, 2012
1025 kr
Lägg i varukorg
Corporate communication is an increasingly powerful strategic tool for connecting with a company's stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for …
Netnography Unlimited
Understanding Technoculture using Qualitative Social Media Research
Av Robert V. Kozinets, Rossella Gambetti
Inbunden, 2020
2084 kr
Lägg i varukorg
Netnography has become an essential tool for qualitative research in the dynamic, complex, and conflicted worlds of contemporary technoculture. Shaped by academic fields, industries, national contexts, technologies and platforms, and languages and cultures for over two decades, netnography has …
Netnography Unlimited
Understanding Technoculture using Qualitative Social Media Research
Av Rossella Gambetti, Robert V. Kozinets
E-bok, 2020
866 kr
Lägg i varukorg
Netnography has become an essential tool for qualitative research in the dynamic, complex, and conflicted worlds of contemporary technoculture. Shaped by academic fields, industries, national contexts, technologies and platforms, and languages and cultures for over two decades, netnography has …
Netnography Unlimited
Understanding Technoculture using Qualitative Social Media Research
Av Rossella Gambetti, Robert V. Kozinets
E-bok, 2020
866 kr
Lägg i varukorg
Netnography has become an essential tool for qualitative research in the dynamic, complex, and conflicted worlds of contemporary technoculture. Shaped by academic fields, industries, national contexts, technologies and platforms, and languages and cultures for over two decades, netnography has …
Managing Corporate Communication
A Cross-Cultural Approach
Av Rossella Gambetti, Stephen Quigley
E-bok, 2017
1124 kr
Lägg i varukorg
Corporate communication is an increasingly powerful strategic tool for connecting with a company''s stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for …
Influencers and Creators
Business, Culture and Practice
Av Robert Kozinets, Ulrike Gretzel m. fl.
Häftad, 2023
590 kr
Lägg i varukorg
Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the …
Influencers and Creators
Business, Culture and Practice
Av Robert Kozinets, Ulrike Gretzel m. fl.
Inbunden, 2023
2560 kr
Lägg i varukorg
Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the …
Influencers and Creators
Business, Culture and Practice
Av Rossella Gambetti, Ulrike Gretzel m. fl.
E-bok, 2023
538 kr
Lägg i varukorg
Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the …
