Rossella Gambetti - Böcker
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Skickas inom 10-15 vardagar
Netnography Unlimited
Understanding Technoculture using Qualitative Social Media Research
1 981 kr
Skickas
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Skickas inom 5-8 vardagar
Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why influencers are becoming indispensable to governments, platforms, and brands. Key topics explored are:
the influencer phenomenon as a form of persuasion as a structural change in media as a culture shift as a challenge to equality regulations impacting the phenomenon ethical implicationsWith useful features, readers will gain a 360-degree view of one of the world's most important new media phenomena.
2 245 kr
Skickas inom 3-6 vardagar
Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why influencers are becoming indispensable to governments, platforms, and brands. Key topics explored are:
the influencer phenomenon as a form of persuasion as a structural change in media as a culture shift as a challenge to equality regulations impacting the phenomenon ethical implicationsWith useful features, readers will gain a 360-degree view of one of the world's most important new media phenomena.