Robert Kozinets is the Jayne and Hans Hufschmid Chair of Strategic Public Relations and Business Communication at the University of Southern California’s Annenberg School for Communication and Journalism and Marshall School of Business. An academic whose methods and theories are widely used by researchers, in classrooms, and in industry, he has taught digital methods to some of the world’s best students and consulted with a range of highly respected global organizations.

• Influencers And CreatorsA Macrosocial PerspectiveBusiness And Social Media Marketing ConceptsInfluencer And Creator EcosystemPrinciples Of InfluenceDiversity, Equity, And InclusionCultural EffectsEthics And RegulationThe Business Of InfluencePartnering With Influencers And CreatorsRunning CampaignsMeasuring And Assessing CampaignsTrajectories, Technologies, And Transformations

Robert Kozinets is the Jayne and Hans Hufschmid Chair of Strategic Public Relations and Business Communication at the University of Southern California’s Annenberg School for Communication and Journalism and Marshall School of Business. An academic whose methods and theories are widely used by researchers, in classrooms, and in industry, he has taught digital methods to some of the world’s best students and consulted with a range of highly respected global organizations.

• Influencers And CreatorsA Macrosocial PerspectiveBusiness And Social Media Marketing ConceptsInfluencer And Creator EcosystemPrinciples Of InfluenceDiversity, Equity, And InclusionCultural EffectsEthics And RegulationThe Business Of InfluencePartnering With Influencers And CreatorsRunning CampaignsMeasuring And Assessing CampaignsTrajectories, Technologies, And Transformations

Robert Kozinets is the Jayne and Hans Hufschmid Chair of Strategic Public Relations and Business Communication at the University of Southern California’s Annenberg School for Communication and Journalism and Marshall School of Business. An academic whose methods and theories are widely used by researchers, in classrooms, and in industry, he has taught digital methods to some of the world’s best students and consulted with a range of highly respected global organizations.

• Influencers And CreatorsA Macrosocial PerspectiveBusiness And Social Media Marketing ConceptsInfluencer And Creator EcosystemPrinciples Of InfluenceDiversity, Equity, And InclusionCultural EffectsEthics And RegulationThe Business Of InfluencePartnering With Influencers And CreatorsRunning CampaignsMeasuring And Assessing CampaignsTrajectories, Technologies, And Transformations