Ulrike Gretzel – författare
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15 produkter
Advances in Social Media for Travel, Tourism and Hospitality
New Perspectives, Practice and Cases
Av Marianna Sigala, Ulrike Gretzel
Häftad, 2019
713 kr
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This book brings together cutting edge research and applications of social media and related technologies, their uses by consumers and businesses in travel, tourism and hospitality.The first section addresses topical issues related to how social media influence the operations and strategies of …
Advances in Social Media for Travel, Tourism and Hospitality
New Perspectives, Practice and Cases
Av Ulrike Gretzel, Marianna Sigala
E-bok, 2017
838 kr
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This book brings together cutting edge research and applications of social media and related technologies, their uses by consumers and businesses in travel, tourism and hospitality. The first section addresses topical issues related to how social media influence the operations and strategies of …
Advances in Social Media for Travel, Tourism and Hospitality
New Perspectives, Practice and Cases
Av Ulrike Gretzel, Marianna Sigala
E-bok, 2017
838 kr
Lägg i varukorg
This book brings together cutting edge research and applications of social media and related technologies, their uses by consumers and businesses in travel, tourism and hospitality. The first section addresses topical issues related to how social media influence the operations and strategies of …
Persuasive Recommender Systems
Conceptual Background and Implications
Av Kyung-Hyan Yoo, Ulrike Gretzel m. fl.
Häftad, 2012
568 kr
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Whether users are likely to accept the recommendations provided by a recommender system is of utmost importance to system designers and the marketers who implement them. By conceptualizing the advice seeking and giving relationship as a fundamentally social process, important avenues for …
Persuasive Recommender Systems
Conceptual Background and Implications
Av Markus Zanker, Ulrike Gretzel m. fl.
E-bok, 2012
755 kr
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Whether users are likely to accept the recommendations provided by a recommender system is of utmost importance to system designers and the marketers who implement them. By conceptualizing the advice seeking and giving relationship as a fundamentally social process, important avenues for …
Advances in Social Media for Travel, Tourism and Hospitality
New Perspectives, Practice and Cases
Av Marianna Sigala, Ulrike Gretzel
Inbunden, 2017
2820 kr
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This book brings together cutting edge research and applications of social media and related technologies, their uses by consumers and businesses in travel, tourism and hospitality.The first section addresses topical issues related to how social media influence the operations and strategies of …
Influencers and Creators
Business, Culture and Practice
Av Robert Kozinets, Ulrike Gretzel m. fl.
Häftad, 2023
590 kr
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Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the …
Influencers and Creators
Business, Culture and Practice
Av Robert Kozinets, Ulrike Gretzel m. fl.
Inbunden, 2023
2560 kr
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Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the …
Influencers and Creators
Business, Culture and Practice
Av Rossella Gambetti, Ulrike Gretzel m. fl.
E-bok, 2023
538 kr
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Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the …
Mindful Tourist
The Power of Presence in Tourism
Av Viachaslau Filimonau, Ulrike Gretzel m. fl.
E-bok, 2022
734 kr
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The Mindful Tourist presents the first comprehensive theoretical perspective on mindfulness in contemporary tourist experiences. This innovative new study is based on the detailed exploration of mindful consumer behaviour and draws on insights from new cases of mindful tourism experiences, …
Mindful Tourist
The Power of Presence in Tourism
Av Uglješa Stankov, Ulrike Gretzel m. fl.
Inbunden, 2022
680 kr
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The Mindful Tourist presents the first comprehensive theoretical perspective on mindfulness in contemporary tourist experiences. This innovative new study is based on the detailed exploration of mindful consumer behaviour and draws on insights from new cases of mindful tourism experiences, …
Mindful Tourist
The Power of Presence in Tourism
Av Viachaslau Filimonau, Ulrike Gretzel m. fl.
E-bok, 2022
734 kr
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The Mindful Tourist presents the first comprehensive theoretical perspective on mindfulness in contemporary tourist experiences. This innovative new study is based on the detailed exploration of mindful consumer behaviour and draws on insights from new cases of mindful tourism experiences, …
Handbook of e-Tourism
Av Zheng Xiang, Matthias Fuchs m. fl.
2022
6622 kr
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This handbook provides an authoritative and truly comprehensive overview both of the diverse applications of information and communication technologies (ICTs) within the travel and tourism industry and of e-tourism as a field of scientific inquiry that has grown and matured beyond recognition. …
Handbook of e-Tourism
Av Wolfram Hopken, Ulrike Gretzel m. fl.
E-bok, 2022
7552 kr
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This handbook provides an authoritative and truly comprehensive overview both of the diverse applications of information and communication technologies (ICTs) within the travel and tourism industry and of e-tourism as a field of scientific inquiry that has grown and matured beyond recognition. …
Strategic Innovative Marketing and Tourism
Navigating Global Trends and Managing Challenges —12th ICSIMAT, Olympus Riviera, Greece, 2025
Av Androniki Kavoura, Ulrike Gretzel m. fl.
Inbunden, 2026
552 kr
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This open access book presents the latest findings of researchers from around the globe who presented their work at the 12th International Conference of Strategic Innovative Marketing and Tourism (ICSIMAT) in 2025. It provides an up-to-date information and discusses current trends, issues, and …
