Ulrike Gretzel – författare
648 kr
Skickas inom 10-15 vardagar
561 kr
Skickas inom 10-15 vardagar
2 429 kr
Skickas inom 10-15 vardagar
553 kr
Skickas inom 5-8 vardagar
Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why influencers are becoming indispensable to governments, platforms, and brands. Key topics explored are:
the influencer phenomenon as a form of persuasion as a structural change in media as a culture shift as a challenge to equality regulations impacting the phenomenon ethical implicationsWith useful features, readers will gain a 360-degree view of one of the world's most important new media phenomena.
2 435 kr
Skickas inom 3-6 vardagar
Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why influencers are becoming indispensable to governments, platforms, and brands. Key topics explored are:
the influencer phenomenon as a form of persuasion as a structural change in media as a culture shift as a challenge to equality regulations impacting the phenomenon ethical implicationsWith useful features, readers will gain a 360-degree view of one of the world's most important new media phenomena.
Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why influencers are becoming indispensable to governments, platforms, and brands. Key topics explored are:
the influencer phenomenon as a form of persuasion as a structural change in media as a culture shift as a challenge to equality regulations impacting the phenomenon ethical implicationsWith useful features, readers will gain a 360-degree view of one of the world's most important new media phenomena.
651 kr
Skickas inom 5-8 vardagar
6 534 kr
Skickas inom 10-15 vardagar
544 kr
Skickas inom 10-15 vardagar