Marianna Sigala – författare
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31 produkter
Case Based Research in Tourism, Travel, and Hospitality
Rethinking Theory and Practice
Av Marianna Sigala, Marcela Fang m. fl.
Häftad, 2025
2475 kr
Lägg i varukorg
This book consolidates case study based research in tourism, travel, hospitality, and events under one roof. It aims to consolidate cutting edge case study based research within the wider tourism industry that investigates topical and contemporary industry challenges and practices, which in turn …
Advances in Social Media for Travel, Tourism and Hospitality
New Perspectives, Practice and Cases
Av Marianna Sigala, Ulrike Gretzel
Häftad, 2019
713 kr
Lägg i varukorg
This book brings together cutting edge research and applications of social media and related technologies, their uses by consumers and businesses in travel, tourism and hospitality.The first section addresses topical issues related to how social media influence the operations and strategies of …
International Cultural Tourism
Av David Leslie, Marianna Sigala
Häftad, 2005
1043 kr
Lägg i varukorg
International Cultural Tourism: management, implications and cases provides a comprehensive exploration of the management, operations and marketing of cultural tourism attractions and resources in a global context. Topics explored include: * For the first time, an evaluation of the use and …
International Cultural Tourism
Av Marianna Sigala, David Leslie
E-bok, 2006
1204 kr
Lägg i varukorg
International Cultural Tourism: management, implications and cases provides a comprehensive exploration of the management, operations and marketing of cultural tourism attractions and resources in a global context. Topics explored include: * For the first time, an evaluation of the use and …
International Cultural Tourism
Av Marianna Sigala, David Leslie
Inbunden, 2016
3259 kr
Lägg i varukorg
International Cultural Tourism: management, implications and cases provides a comprehensive exploration of the management, operations and marketing of cultural tourism attractions and resources in a global context. Topics explored include: * For the first time, an evaluation of the use and …
Social Media in Travel, Tourism and Hospitality
Theory, Practice and Cases
Av Evangelos Christou, Marianna Sigala
Häftad, 2016
911 kr
Lägg i varukorg
Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and …
Social Media in Travel, Tourism and Hospitality
Theory, Practice and Cases
Av Evangelos Christou, Marianna Sigala
E-bok, 2016
1106 kr
Lägg i varukorg
Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and …
Advances in Social Media for Travel, Tourism and Hospitality
New Perspectives, Practice and Cases
Av Ulrike Gretzel, Marianna Sigala
E-bok, 2017
838 kr
Lägg i varukorg
This book brings together cutting edge research and applications of social media and related technologies, their uses by consumers and businesses in travel, tourism and hospitality. The first section addresses topical issues related to how social media influence the operations and strategies of …
Advances in Social Media for Travel, Tourism and Hospitality
New Perspectives, Practice and Cases
Av Ulrike Gretzel, Marianna Sigala
E-bok, 2017
838 kr
Lägg i varukorg
This book brings together cutting edge research and applications of social media and related technologies, their uses by consumers and businesses in travel, tourism and hospitality. The first section addresses topical issues related to how social media influence the operations and strategies of …
Social Media in Travel, Tourism and Hospitality
Theory, Practice and Cases
Av Evangelos Christou, Marianna Sigala
Inbunden, 2012
2590 kr
Lägg i varukorg
Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and …
Advances in Social Media for Travel, Tourism and Hospitality
New Perspectives, Practice and Cases
Av Marianna Sigala, Ulrike Gretzel
Inbunden, 2017
2820 kr
Lägg i varukorg
This book brings together cutting edge research and applications of social media and related technologies, their uses by consumers and businesses in travel, tourism and hospitality.The first section addresses topical issues related to how social media influence the operations and strategies of …
Science Fiction, Disruption and Tourism
Av Ian Yeoman, Una McMahon-Beattie m. fl.
Häftad, 2021
656 kr
Lägg i varukorg
This book examines science fiction’s theoretical and ontological backgrounds and how science fiction applies to the future of tourism. It recreates and invents the future of tourism in a creative and disruptive manner, reconceptualising tourism through alternative and quantum leap thinking that go …
Science Fiction, Disruption and Tourism
Av Ian Yeoman, Una McMahon-Beattie m. fl.
Inbunden, 2021
2010 kr
Lägg i varukorg
This book examines science fiction’s theoretical and ontological backgrounds and how science fiction applies to the future of tourism. It recreates and invents the future of tourism in a creative and disruptive manner, reconceptualising tourism through alternative and quantum leap thinking that go …
Wine Tourism Destination Management and Marketing
Theory and Cases
Av Marianna Sigala, Richard N.S. Robinson
Inbunden, 2019
1802 kr
Lägg i varukorg
The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The …
Wine Tourism Destination Management and Marketing
Theory and Cases
Av Richard N.S. Robinson, Marianna Sigala
E-bok, 2019
2267 kr
Lägg i varukorg
The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The …
Management and Marketing of Wine Tourism Business
Theory, Practice, and Cases
Av Marianna Sigala, Richard N. S. Robinson
Häftad, 2019
1802 kr
Lägg i varukorg
This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer …
Art and Architecture in Wine Tourism
Theoretical underpinnings and business insights
Inbunden, 2027
1975 kr
Kommande
This book shows how winery architecture and art strategically shape wine tourism experiences and build wine destination brands. It argues that design and artistic interventions are not decorative add-ons but powerful tools of communication and experience engagement. By influencing visitors’ …
Management and Marketing of Wine Tourism Business
Theory, Practice, and Cases
Av Marianna Sigala, Richard N. S. Robinson
Inbunden, 2018
1802 kr
Lägg i varukorg
This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer …
Management and Marketing of Wine Tourism Business
Theory, Practice, and Cases
Av Richard N. S. Robinson, Marianna Sigala
E-bok, 2018
2267 kr
Lägg i varukorg
This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer …
Big Data and Innovation in Tourism, Travel, and Hospitality
Managerial Approaches, Techniques, and Applications
Av Marianna Sigala, Roya Rahimi m. fl.
Inbunden, 2019
1914 kr
Lägg i varukorg
This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have …
Big Data and Innovation in Tourism, Travel, and Hospitality
Managerial Approaches, Techniques, and Applications
Av Mike Thelwall, Roya Rahimi m. fl.
E-bok, 2019
2455 kr
Lägg i varukorg
This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have …
Big Data and Innovation in Tourism, Travel, and Hospitality
Managerial Approaches, Techniques, and Applications
Av Marianna Sigala, Roya Rahimi m. fl.
Häftad, 2020
1914 kr
Lägg i varukorg
This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have …
Case Based Research in Tourism, Travel, Hospitality and Events
Av Marianna Sigala, Anastasia Yeark m. fl.
Inbunden, 2022
1914 kr
Lägg i varukorg
This book consolidates international, contemporary and topical case study based research in tourism, travel, hospitality and events. Case studies can make learning more attractive and interesting as well as enable students to understand the theory better and develop their analytical and …
Case Based Research in Tourism, Travel, Hospitality and Events
Av Karen A. Smith, Marcela Fang m. fl.
E-bok, 2022
2509 kr
Lägg i varukorg
This book consolidates international, contemporary and topical case study based research in tourism, travel, hospitality and events. Case studies can make learning more attractive and interesting as well as enable students to understand the theory better and develop their analytical and …
Case Based Research in Tourism, Travel, Hospitality and Events
Av Marianna Sigala, Anastasia Yeark m. fl.
Häftad, 2023
1914 kr
Lägg i varukorg
This book consolidates international, contemporary and topical case study based research in tourism, travel, hospitality and events. Case studies can make learning more attractive and interesting as well as enable students to understand the theory better and develop their analytical and …
Technology Advances and Innovation in Wine Tourism
New Managerial Approaches and Cases
Av Marianna Sigala, Coralie Haller
Inbunden, 2023
1914 kr
Lägg i varukorg
This book consolidates under one roof the latest research investigating the various technological advances and new managerial approaches driving innovation within wine tourism. Competition in wine tourism intensifies at a global scale, while wine tourism demand continuously evolves, diversifies and …
Technology Advances and Innovation in Wine Tourism
New Managerial Approaches and Cases
Av Coralie Haller, Marianna Sigala
E-bok, 2023
2509 kr
Lägg i varukorg
This book consolidates under one roof the latest research investigating the various technological advances and new managerial approaches driving innovation within wine tourism. Competition in wine tourism intensifies at a global scale, while wine tourism demand continuously evolves, diversifies and …
Technology Advances and Innovation in Wine Tourism : New Managerial Approaches and Cases
Av Marianna Sigala, Coralie Haller
2023
686 kr
Lägg i varukorg
Technology Advances and Innovation in Wine Tourism
New Managerial Approaches and Cases
Av Marianna Sigala, Coralie Haller
Häftad, 2024
1914 kr
Lägg i varukorg
This book consolidates under one roof the latest research investigating the various technological advances and new managerial approaches driving innovation within wine tourism. Competition in wine tourism intensifies at a global scale, while wine tourism demand continuously evolves, diversifies and …
Case Based Research in Tourism, Travel, and Hospitality
Rethinking Theory and Practice
Av Marianna Sigala, Marcela Fang m. fl.
Inbunden, 2024
2475 kr
Lägg i varukorg
This book consolidates case study based research in tourism, travel, hospitality, and events under one roof. It aims to consolidate cutting edge case study based research within the wider tourism industry that investigates topical and contemporary industry challenges and practices, which in turn …
